youtube marketing part 2

YOUTUBE MARKETINGPRESENTED BY :

MR. FAZLU

CRESCENTECH IT SOLUTIONS & SERVICES

Uploading Video YouTube approved format :

( WebM files ,.MPEG4, 3GPP, MOV files, .AVI, .WMV & .FLV )

< 15 minutes video

< 2 GB

No copyrighted & offensive content (etc. : music, video)

Reference :http://www.google.com/support/youtube/bin/answer.py?answer=55744

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Click the Upload link to begin the upload process

Click the Upload Video button to select a file to upload.

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Important !!

Entering information about your video.

Thumbnail

Display thumbnail images for each video on YouTube

Thumbnail Process

User upload video.

YouTube select 5 images from video to use as thumbnail.

Click the image you want to useas the thumbnail image.

Remarks : Potential thumbnail images might not be displayed until the video is almost finished uploading.

Title Descriptive title (etc. : ad headline)

Description Elaboration longer then title (etc. : website URL, telephone no., email address & mailing address )

Tags (keywords) Enter one or more tags for the video(etc. : replace hard disk, repair hard disk)

Category •Autos & Vehicles •Comedy •Education• Entertainment, • Film & Animation•Gaming •How to & Style •Music• News & Politics • Nonprofits & Activism• People & Blogs • Pets & Animals•Science & Technology •Sports • Travel & Events

Privacy Public - Available to search and watchUnlisted - Only people who know the link can view the video.Private - Only those people you invite can view the video.

Understanding Annotations

Is an overlay put on top of a normal video Etc. : Speech bubble, note, spotlight & pause

3 type of annotations can include text and clickable links.

Link annotations to : - YouTube videos, playlists, channels,

groups, and search queries.

Can’t link to other page not on YouTube site

Managing Comments Allow Comments Automatically

—Viewers can submit text comments, which appear immediately on your video page. Allow Friend Comments Automatically, All Others with

Approval Only

—Viewers can submit text comments, but you have to approve each comment before it appears on your video page—unless the viewer is part of your preapproved Friends list. Allow All Comments with Approval Only

—All comments, even those from friends, have to be preapproved. Don’t Allow Comments

—The Comments section does not appear on the page for this video.

Enabling or disabling comments and video responses.

Viewer comments beneath a YouTube video.

Should you allow comments on your videos?

I think so even negative comments provide valuable feedback from consumers.

Video Responses viewers can make and upload their own videos in response

to your video.

Yes, Allow Video Responses to Be Added Automatically Yes, Allow Video Responses After I Approve Them No, Don’t Allow Video Responses

Ratings

- Rated by viewers.

Embedding YouTube allow users to embed videos to their blogs and

websites.

Users have option to display the embeddable HTML code

or not.

Approving Comments and Video Responses

YouTube sends an email notification when you receive a comment or response to your video.

Pending comments and responses in your YouTube inbox.

Click the message link to display the comment

Responding to a viewer comment.

YouTube Channel

A typical YouTube channel page.

Editing the title and tags for a channel.

Changing your channel’s color scheme.

Fine-tuning colors for individual page elements.

A well-branded background image on Pepsi’s channel page.

Editing Channel Modules

Selecting the content modules for your channel page.

Choosing Videos and Playlists

Selecting which video content you display in your channel.

A banner used to brand Ford’s channel page.

Channel banner (960 × 150 pixels) at the top of the channel page; this banner can be clickable

Side column image (300 × 250 pixels) that appears on the left side of the channel page, below the channel information module

A clickable side column image on Coca Cola’s channel page.

Video page banner (300 × 45 pixels) displayed above the video player on all your video pages, like the Sony

A brand logo banner displayed on a Sony video page.

Tracking Performance

Viewing views, ratings, and comments.

Tracking basic metrics for a YouTube video.

Tracking More Advanced Metrics

The tabs on YouTube’s Insight page.

Selecting which time period and region(s) to analyze.

Displaying views over time and by region.

Discovery

Using the Discovery tab to determine how viewers are finding your videos.

Demographics

Using the Demographics tab to look at age and gender data.

Community

Using the Community tab to evaluate viewer engagement with your

video.

Hot Spots

Using the Hot Spots tab to analyze the most and least popular momentsin a video.

Call-to-Action

Analyzing the performance of a video’s Call-to-Action Overlay.