youtube insights report 2016 - survey results and analysis on latest youtube trends

YOUTUBERSSome insights from the industry

YouTube has millions of channels, featuring billions of hours of

videos.

We tried to see what’s behind the scenes of this business.

WE INVITED HUNDREDS OF YOUTUBERS TO PARTICIPATE IN A SHORT SURVEY

The survey registered a 40% completion rate

WHO ARE THE YOUTUBERS?

Of which, 6% manage a corporate channel

30%70% 70% of them are males

1%38%

61%

61% make videos as a

hobby38% produce videos as a job

<1K 1K-10K 10K-100K >100K

20%19%38%

23%

38% of them have between 1,000 and 10,000 subscribers

3,24

3,97

5,43

8,6

8,91

IN A SCALE FROM 1 TO 10, YOUTUBERS MAKE VIDEOS FOR:

On average, YouTubers declare to be more interested in having fun than in making money

Having FunSharing their passionPromoting themselvesGetting famousMaking money

YOUTUBERS USE DIFFERENT RECORDING EQUIPMENT

Prof

essi

onal

vid

eo

cam

era

Scre

en

Reco

rdin

g

iPho

ne

Com

pute

r W

ebca

m

Othe

r sm

artp

hone

s12%

20%20%

33%

51%

51% of the respondents use a professional camera for their videos

86% of YouTubers using their iPhone use at least one other piece of equipment as well

Interesting fact: the majority of YouTubers use always songs in their

videos

4,1

4,4

5,4

Professional YouTubers spend on

average 14 hours per video

3,0

3,1

4,0

“Amateur” YouTubers spend only 10 hours per video

ON AVERAGE, THE YOUTUBERS INVEST 12 HOURS FOR EACH VIDEO

3,4

3,6

4,5Hours spent editingHours spent recordingHours spent planning

YOUTUBERS ACTIVELY PROMOTE THEIR CHANNELS THROUGH..

3%4%12%12%

19%

39%43%

61%64%

Other

ADS

64% of YouTubers promote their channel with a Facebook Page

39% of YouTubers promote their channel through collaboration with other YouTubers

YouTubers spend on average 25 hours per month marketing their

channel

0

1

2

3

4

1,72,1 2,3

2

3,3 3,53,2 3

ProfessionalsAmateurs

0

1

2

3

4

THE OPTIMAL NUMBER OF SOCIAL NETWORKS FOR PROMOTION IS AROUND 3

<1k 1k-10k 10k-100k >100k# Subscribers:

Aver

age

# So

cial

Net

wor

k us

ed

Size of the bubble is proportional to the number of YouTubers presenting those characteristics

The majority of Amateur YouTubers have between 1k and 10k subscribers, and promote their channel on 2,1 social networks on average

The vast majority of Professional YouTubers have more than 100k subscribers, and promote their channel on 3 social networks on average

YOUTUBERS TRY TO BUILD A FOLLOWING ON DIFFERENT CHANNELS

58%

58% of YouTubers are

actively building a following on

Twitter

51%

51%14% 7%

4%

0

1

2

3

THE OPTIMAL NUMBER OF SOCIAL NETWORKS FOR AUDIENCE IS AROUND 2

0

1

2

3

21,4

21,5

2,3 2,5

1,6

2,3

ProfessionalsAmateurs

<1k 1k-10k 10k-100k >100k# Subscribers:

Aver

age

# So

cial

Net

wor

k us

ed

Size of the bubble is proportional to the share of YouTubers presenting those characteristics

The majority of Amateur YouTubers have between 1k and 10k subscribers, and try to build an audience on 1,4 social networks on average

The vast majority of Professional YouTubers have more than 100k subscribers, and try to build an audience on 2,3 social networks on average

HOW MUCH MONEY DO YOUTUBERS EARN EVERY MONTH?

1%16%

22%

29%

32%

2%26%

40%

33%40% of “Amateur"

YouTubers don’t earn any money from their

channel.

4%38%

15%12%

31%

38% of Professional YouTubers earn between 1,000 and 10,000 $ per month

0-100$

100 - 1k$0$

1k - 10k$>10k$

SUPPORT FROM MULTI CHANNEL NETWORKS IS NOT PERCEIVED AS GOOD

36% of YouTubers collaborate with a Multi Channel Network (MCN)

0 1 2 3 4 5 6 7 8 9 10

4%16%12%4%8%

56%

How much MCNs help YouTubers in getting sponsors?

Average score:2,32

0 1 2 3 4 5 6 7 8 9 10

8%4%8%4%8%16%8%4%4%

36%

In earning better ad revenue?

Average score:3,72

0 1 2 3 4 5 6 7 8 9 10

4%4%4%8%12%4%4%4%

56%

In getting more views?Average score:2,32

0 1 2 3 4 5 6 7 8 9 10

4%4%4%4%8%4%12%8%

52%

In collaborating with other YouTubers?Average score:2,28

0 1 2 3 4 5 6 7 8 9 10

4%4%4%4%8%4%12%8%

52%

In producing their videos?

Average score: 2,28

Most YouTubers feel they are not getting much help

from their MCN

Best score

“Actually helping to develop and promote serious talent”“Help in building my brand”

“Procure more promotional opportunity”“Help to avoid copyright strikes”

“Getting more sponsorships”

“Growing my channel”“Providing studio time”

“Organize collaborations with other YouTubers”

“Find promotions for my channel”YOUTUBERS WANT MORE HELP FROM THEIR MCN

Survey by: Boost Atelier

Website: www.boostatelier.com

info: isabella@blitzatelier.com