you're on social media - now what?

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YOU’RE ON SOCIAL MEDIA

…..now what?Alex Teska

Community Relations Liaison

+Facebook:Who should manage the page?

AdministratorsSecurityToo many cooks spoil the brothFinding your Page’s voice

+When should I post?

The “fine line”Scheduling your posts“Boosting” your postsHootSuite, TweetDeck, etc.

Via: theparksreport.com

+What are the dynamics of my Page?Cover photos / profile picturesActivity logMessagesPhotosTabs

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+How do I measure my reach?

Insight/AnalyticsPage PerformanceMetrics“What works”

+How do I interact with other Pages?“Liking” other PagesUsing your admin dashboardYour Page’s newsfeed“Sharing” other Pages’ content

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+What should I post?

• Google Alerts• Shared Content• Event Promotion• Related News Article • “Insiders view”• Get Creative!

+Resource Page

Heather Mansfield - Nonprofit Tech for Good

Beth Kanter – How Nonprofits Can Use Social Media

Social Media Examiner Donate Life Social Media GroupPicMonkey

+What is the meaning of all of this?

+ Contact Information

Alex Teskaateska@michiganeyebank.org

@alexteska@MichiganEyeBank