your tag is showing: marketing your school from the inside out

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

YOUR

TAG IS SHOWING:

Marketing Your School Marketing Your School From the Inside Out.From the Inside Out.

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

C.A.S.E. ... Highly encouraged!

Tweet Away…#SBSA2010

Be prepared to share your own ideas & be prepared to participate!

Now, let’s make sure our shirts are on the right way…

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Printed Materials Word-of-Mouth Website Social Networks Alumni Outcomes Email Telephone Calls Anything Else?

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Is Someone Monitoring Is Someone Monitoring Your Online Brand?Your Online Brand?

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

2/20/2010 “Thank you for your recent e-mail

to the XYZ Office of Admission.  Please note that due to the high volume of e-mails being sent to our office, we are not able to read individual e-mails. ”

What Does Your Email Communication What Does Your Email Communication Convey About Your Brand?Convey About Your Brand?

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Which Companies Are Doing It Right?

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Employee HandbookEmployee Handbook

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Hiring Philosophy:“Hire the Smile, Train the

Skill”Question Posed to Bruce Nordstrom,

Company Co-Chair:

Q: “Who trains your salespeople?”A: “Their parents.”

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Why Are They So Good?Why Are They So Good?How Do We Know Their Service is Good?

(Hint: No Ads Ever Focus on Their Customer Service)

Salem, OR Hubcap

“Thank You” Notes to All Job Applicants (PS-You Only Have a 1 in 10 Chance of Being Hired!)

Employee Paychecks Signed:“Blake Nordstrom on Behalf of the Customer”

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Green Apron BookGreen Apron BookFive Ways of Being1)Be Welcoming2)Be Genuine3)Be Considerate4)Be Knowledgeable 5)Be Involved

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

“The person who sweeps the floor should choose the broom.”**

Howard Behar, Former Starbucks President

**(i.e. How do you utilize the expertise on your staff?)

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Assess What Contributes to Your Brand

Review Communication and What it Conveys

Who’s Monitoring Your Online Brand?

How Are New Staff Members Hired/Trained?

Remember: It’s Not About the Shoes/Coffee.

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

Kristina DooleyKristina@EstrelaConsulting.co

mwww.EstrelaConsulting.com

Twitter: kristinag1