your tag is showing: marketing your school from the inside out

SBSA Annual ConferenceStanstead CollegeMarch 17-19, 2010

YOUR

TAG IS SHOWING:

Marketing Your School Marketing Your School From the Inside Out.From the Inside Out.


C.A.S.E. ... Highly encouraged!

Tweet Away…#SBSA2010

Be prepared to share your own ideas & be prepared to participate!

Now, let’s make sure our shirts are on the right way…


Printed Materials Word-of-Mouth Website Social Networks Alumni Outcomes Email Telephone Calls Anything Else?


Is Someone Monitoring Is Someone Monitoring Your Online Brand?Your Online Brand?


2/20/2010 “Thank you for your recent e-mail

to the XYZ Office of Admission. Please note that due to the high volume of e-mails being sent to our office, we are not able to read individual e-mails. ”

What Does Your Email Communication What Does Your Email Communication Convey About Your Brand?Convey About Your Brand?


Which Companies Are Doing It Right?


Employee HandbookEmployee Handbook


Hiring Philosophy:“Hire the Smile, Train the

Skill”Question Posed to Bruce Nordstrom,

Company Co-Chair:

Q: “Who trains your salespeople?”A: “Their parents.”


Why Are They So Good?Why Are They So Good?How Do We Know Their Service is Good?

(Hint: No Ads Ever Focus on Their Customer Service)

Salem, OR Hubcap

“Thank You” Notes to All Job Applicants (PS-You Only Have a 1 in 10 Chance of Being Hired!)

Employee Paychecks Signed:“Blake Nordstrom on Behalf of the Customer”


Green Apron BookGreen Apron BookFive Ways of Being1)Be Welcoming2)Be Genuine3)Be Considerate4)Be Knowledgeable 5)Be Involved


“The person who sweeps the floor should choose the broom.”**

Howard Behar, Former Starbucks President

**(i.e. How do you utilize the expertise on your staff?)


Assess What Contributes to Your Brand

Review Communication and What it Conveys

Who’s Monitoring Your Online Brand?

How Are New Staff Members Hired/Trained?

Remember: It’s Not About the Shoes/Coffee.


Kristina [email protected]

mwww.EstrelaConsulting.com

Twitter: kristinag1

your tag is showing: marketing your school from the inside out

Education