your company as publisher - 6 ways to get started in social media and blogging

@juntajoe

The presentation will be starting shortly.

Your Companyas Publisher:

6 Steps to Social Media

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Brought to you by:

Your Companyas Publisher:

6 Steps to Social Media

@juntajoe

A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada.

Joe Pulizzi

@juntajoe

@juntajoe

Housekeeping• If you have a question, please type it in the

chat window. We will try get to your questions. Go ahead and type in your questions as you go.

• Any technical issues, please type those in and we’ll get to them.

• About 45 minute presentation with the rest for Q&A.

@juntajoe

TODAY• How do you become the expert in your

industry?• Do people really read blogs and does it

matter?• 6 Steps to Becoming the Leading Expert

in Your Region• Q&A

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What Has Social Media Done for Me?

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FORGETWhat You Know

About Social Media

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Traditional Marketing

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800-555-1234AnnoyingSalesperson

Traditional MarketingChallenges

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9 of 10 consumersare using the web to make buying decisions

Forrester Research

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Looking to Solve Problems

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Marcus SheridanCEO, River Pools & Spas

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2007• $4.5 million in Sales• $250,000 advertising spend

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2007• $4.5 million in Sales• $250,000 advertising spend

• Sold more fiberglass swimming pools than any other pool retailer in North America.

• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.

2010

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75,000 visits per month

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Yep, David vs. Goliath is Real

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Hubspot

90% of Consumers

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Hubspot

Over 70%

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Blogs Get More Business

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4x More Likely to Be Found

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How Many Tickets Do You Have?

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How Many Tickets Do You Have?

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BEFORE

AFTER 3 MONTHS

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Blogs Get More Links

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Blogs Get More Traffic

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Corporate Brochure-itis

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Content Wins

67% More Likely to Purchase

Custom Content Council

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Conditioned Air – Naples, FL

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Why?• Great blog content makes us sound

interesting and positions us as experts• Search engines love blogs• Social media loves blogs• Your customers read blogs• Non-sales touch• Minimal investment compared to outbound

marketing options

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THE Leading HME

Expert in Your Region

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Influence Your Customers

SocialCapitalManagement.com

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Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

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6 Steps to Get Started

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LISTENING POSTSSet Up

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FIND Customers’ Pain PointsKEYWORDANALYSIS

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Google External Tool

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Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

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Twitter Advanced Search

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This is Tweetdeck, a Twitter Management Tool

IMPORTANT: Follow keywords, # and your brand names

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Other Twitter Management Tools

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QUESTIONSLog Your Customer

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https://freekeywords.wordtracker.com/keyword-questions

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PUBLISHING HUBCreate Your

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DISTRIBUTIONFocus on Content

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Google – Jan 25, 2011

• Google now uses social usage of Twitter into search rankings

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Email Newsletter

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Blog Commenting• Where are your

customers hanging out?

• Local association blogs• Local media sites• Other HME blogs/sites

MESA (mesa4dme.ning.com)

• Manufacturer blogs

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CALL TO ACTIONThen Focus On The

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REPURPOSEKeep the Calendar and

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• 1=Daily (Twitter, Blog)• 7=Weekly (eNewsletter)• 30=Monthly (Webinar)• 4=Quarterly (eBook, Magazine)• 2=Bi-Annually (Customer Event)• 1=Yearly (Large Research Project)

A Schedule

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Customer eNewsletter

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Blogs as PR

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THE Leading HME

Expert in Your Region

@juntajoe

In Summary – THE LAST SLIDE

• Takes Commitment!• Do It Yourself – Or Outsource.• Still Need Someone INSIDE the

organization to manage your brand on social media.

• Assets over Advertising – start converting your thinking now…

@juntajoe

Thanks and Q&A

Contact:

Jim McDermott

jim@socialtract.com910-673-5917

END OF YEAR SPECIAL50% OFF BLOG SETUP FEE

Packages Start at $329/mo.

SEE A DEMO AThttp://socialtract.com/hmenews/