your company as publisher - 6 ways to get started in social media and blogging
Post on 15-Sep-2014
5 views
DESCRIPTION
Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.TRANSCRIPT
@juntajoe
The presentation will be starting shortly.
Your Companyas Publisher:
6 Steps to Social Media
@juntajoe
Brought to you by:
Your Companyas Publisher:
6 Steps to Social Media
@juntajoe
A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada.
Joe Pulizzi
@juntajoe
@juntajoe
Housekeeping• If you have a question, please type it in the
chat window. We will try get to your questions. Go ahead and type in your questions as you go.
• Any technical issues, please type those in and we’ll get to them.
• About 45 minute presentation with the rest for Q&A.
@juntajoe
TODAY• How do you become the expert in your
industry?• Do people really read blogs and does it
matter?• 6 Steps to Becoming the Leading Expert
in Your Region• Q&A
@juntajoe
What Has Social Media Done for Me?
@juntajoe
FORGETWhat You Know
About Social Media
@juntajoe
@juntajoe
Traditional Marketing
@juntajoe
800-555-1234AnnoyingSalesperson
Traditional MarketingChallenges
@juntajoe
@juntajoe
@juntajoe
9 of 10 consumersare using the web to make buying decisions
Forrester Research
@juntajoe
Looking to Solve Problems
@juntajoe
@juntajoe
Marcus SheridanCEO, River Pools & Spas
@juntajoe
2007• $4.5 million in Sales• $250,000 advertising spend
@juntajoe
2007• $4.5 million in Sales• $250,000 advertising spend
• Sold more fiberglass swimming pools than any other pool retailer in North America.
• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.
2010
@juntajoe
@juntajoe
75,000 visits per month
@juntajoe
Yep, David vs. Goliath is Real
@juntajoe
@juntajoe
Hubspot
90% of Consumers
@juntajoe
Hubspot
Over 70%
@juntajoe
Blogs Get More Business
@juntajoe
4x More Likely to Be Found
@juntajoe
How Many Tickets Do You Have?
@juntajoe
How Many Tickets Do You Have?
@juntajoe
BEFORE
AFTER 3 MONTHS
@juntajoe
@juntajoe
@juntajoe
Blogs Get More Links
@juntajoe
Blogs Get More Traffic
@juntajoe
Corporate Brochure-itis
@juntajoe
Content Wins
67% More Likely to Purchase
Custom Content Council
@juntajoe
Conditioned Air – Naples, FL
@juntajoe
@juntajoe
@juntajoe
Why?• Great blog content makes us sound
interesting and positions us as experts• Search engines love blogs• Social media loves blogs• Your customers read blogs• Non-sales touch• Minimal investment compared to outbound
marketing options
@juntajoe
THE Leading HME
Expert in Your Region
@juntajoe
Influence Your Customers
SocialCapitalManagement.com
@juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
@juntajoe
6 Steps to Get Started
@juntajoe
LISTENING POSTSSet Up
@juntajoe
FIND Customers’ Pain PointsKEYWORDANALYSIS
@juntajoe
Google External Tool
@juntajoe
@juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
@juntajoe
Twitter Advanced Search
@juntajoe
This is Tweetdeck, a Twitter Management Tool
IMPORTANT: Follow keywords, # and your brand names
@juntajoe
Other Twitter Management Tools
@juntajoe
QUESTIONSLog Your Customer
@juntajoe
https://freekeywords.wordtracker.com/keyword-questions
@juntajoe
@juntajoe
@juntajoe
@juntajoe
PUBLISHING HUBCreate Your
@juntajoe
@juntajoe
@juntajoe
@juntajoe
DISTRIBUTIONFocus on Content
@juntajoe
Google – Jan 25, 2011
• Google now uses social usage of Twitter into search rankings
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Email Newsletter
@juntajoe
Blog Commenting• Where are your
customers hanging out?
• Local association blogs• Local media sites• Other HME blogs/sites
MESA (mesa4dme.ning.com)
• Manufacturer blogs
@juntajoe
CALL TO ACTIONThen Focus On The
@juntajoe
@juntajoe
@juntajoe
@juntajoe
REPURPOSEKeep the Calendar and
@juntajoe
• 1=Daily (Twitter, Blog)• 7=Weekly (eNewsletter)• 30=Monthly (Webinar)• 4=Quarterly (eBook, Magazine)• 2=Bi-Annually (Customer Event)• 1=Yearly (Large Research Project)
A Schedule
@juntajoe
Customer eNewsletter
@juntajoe
Blogs as PR
@juntajoe
@juntajoe
THE Leading HME
Expert in Your Region
@juntajoe
In Summary – THE LAST SLIDE
• Takes Commitment!• Do It Yourself – Or Outsource.• Still Need Someone INSIDE the
organization to manage your brand on social media.
• Assets over Advertising – start converting your thinking now…
@juntajoe
Thanks and Q&A
Contact:
Jim McDermott
END OF YEAR SPECIAL50% OFF BLOG SETUP FEE
Packages Start at $329/mo.
SEE A DEMO AThttp://socialtract.com/hmenews/