your company as publisher - 6 ways to get started in social media and blogging

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@juntajoe The presentation will be starting shortly. Your Company as Publisher: 6 Steps to Social Media

Post on 15-Sep-2014

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Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.

TRANSCRIPT

Page 1: Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging

@juntajoe

The presentation will be starting shortly.

Your Companyas Publisher:

6 Steps to Social Media

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@juntajoe

Brought to you by:

Your Companyas Publisher:

6 Steps to Social Media

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A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada.

Joe Pulizzi

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Housekeeping• If you have a question, please type it in the

chat window. We will try get to your questions. Go ahead and type in your questions as you go.

• Any technical issues, please type those in and we’ll get to them.

• About 45 minute presentation with the rest for Q&A.

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TODAY• How do you become the expert in your

industry?• Do people really read blogs and does it

matter?• 6 Steps to Becoming the Leading Expert

in Your Region• Q&A

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What Has Social Media Done for Me?

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FORGETWhat You Know

About Social Media

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Traditional Marketing

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800-555-1234AnnoyingSalesperson

Traditional MarketingChallenges

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9 of 10 consumersare using the web to make buying decisions

Forrester Research

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Looking to Solve Problems

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Marcus SheridanCEO, River Pools & Spas

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2007• $4.5 million in Sales• $250,000 advertising spend

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2007• $4.5 million in Sales• $250,000 advertising spend

• Sold more fiberglass swimming pools than any other pool retailer in North America.

• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.

2010

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75,000 visits per month

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Yep, David vs. Goliath is Real

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Hubspot

90% of Consumers

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Hubspot

Over 70%

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Blogs Get More Business

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4x More Likely to Be Found

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How Many Tickets Do You Have?

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How Many Tickets Do You Have?

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BEFORE

AFTER 3 MONTHS

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Blogs Get More Links

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Blogs Get More Traffic

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Corporate Brochure-itis

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Content Wins

67% More Likely to Purchase

Custom Content Council

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Conditioned Air – Naples, FL

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Why?• Great blog content makes us sound

interesting and positions us as experts• Search engines love blogs• Social media loves blogs• Your customers read blogs• Non-sales touch• Minimal investment compared to outbound

marketing options

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THE Leading HME

Expert in Your Region

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Influence Your Customers

SocialCapitalManagement.com

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Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

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6 Steps to Get Started

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LISTENING POSTSSet Up

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FIND Customers’ Pain PointsKEYWORDANALYSIS

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Google External Tool

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Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

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Twitter Advanced Search

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This is Tweetdeck, a Twitter Management Tool

IMPORTANT: Follow keywords, # and your brand names

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Other Twitter Management Tools

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QUESTIONSLog Your Customer

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https://freekeywords.wordtracker.com/keyword-questions

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PUBLISHING HUBCreate Your

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DISTRIBUTIONFocus on Content

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Google – Jan 25, 2011

• Google now uses social usage of Twitter into search rankings

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Email Newsletter

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Blog Commenting• Where are your

customers hanging out?

• Local association blogs• Local media sites• Other HME blogs/sites

MESA (mesa4dme.ning.com)

• Manufacturer blogs

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CALL TO ACTIONThen Focus On The

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REPURPOSEKeep the Calendar and

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• 1=Daily (Twitter, Blog)• 7=Weekly (eNewsletter)• 30=Monthly (Webinar)• 4=Quarterly (eBook, Magazine)• 2=Bi-Annually (Customer Event)• 1=Yearly (Large Research Project)

A Schedule

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Customer eNewsletter

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Blogs as PR

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THE Leading HME

Expert in Your Region

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In Summary – THE LAST SLIDE

• Takes Commitment!• Do It Yourself – Or Outsource.• Still Need Someone INSIDE the

organization to manage your brand on social media.

• Assets over Advertising – start converting your thinking now…

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Thanks and Q&A

Contact:

Jim McDermott

[email protected]

END OF YEAR SPECIAL50% OFF BLOG SETUP FEE

Packages Start at $329/mo.

SEE A DEMO AThttp://socialtract.com/hmenews/