your annual marketing toolbox

The 54 Different Marketing Tasks You Need to Do Every

Year

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out OVERSIZED Postcard – 12 months

Send Out Nuggets Postcard – 12 months

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out E-Mail Newsletter – 12 months

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out Referral Email to NEW customers – 12 months

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out Lost Customer Reactivation Campaign – Every Quarter

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out Themed Cash Flow Surge Campaign – Every Quarter

The 54 Different Marketing Tasks You Need to Do Every Year

12-Month Marketing & Implementation Calendar

The 54 Different Marketing Tasks You Need to Do Every Year

Your Ultimate Magnetic Offer Generator

The 54 Different Marketing Tasks You Need to Do Every Year

Massive Response Marketing Lead

Generations & Lead Magnets

$51K-Home-Page-Website Transformation

Massive Response Marketing Lead Generations & Lead Magnets

Things Marketers Should Automate

Massive Response Marketing Lead Generations & Lead Magnets

You have to use automation to

understand buyer intent, engage in your prospects’

interests and allow them to self-move

through their journey.

The Invasion of Advertising by Medium A Timeline

Massive Response Marketing Lead Generations & Lead Magnets

The only way to reach consumers now and in the future is to stop

interrupting what people want to consume.

Massive Response Marketing Lead Generations & Lead Magnets

How to Attract your Ideal Customer

How To Create A Lead Magnet Step-By-Step & "How to Attract Your Ideal Customer"

Interested In Becoming a Lead-Gen Specialist- Tools & Media’s

Massive Response Marketing Lead Generations & Lead Magnets

Here’s the first 3 to start with:

•Whitepaper•Case-study•Landing page

Interested In Becoming a Lead-Gen Specialist- Tools & Media’s

Massive Response Marketing Lead Generations & Lead Magnets

#1 Challenge is generating more leads. It starts with the PROSPECT!

The Motivating Sequence:

1. Attention- Headline that’s BENEFIT RICH2. Problem - Start the body copy with the

prospect’s problem or goal- Getting it to the front burner.

3. Solution - Explain Irresistible Offer4. Proof - Testimonials Offline and Online - Videos5. Action = CTA

Lead Magnets Checklist

Massive Response Marketing Lead Generations & Lead Magnets

Create a Lead Magnet That Captures Leads Work Sheet

Massive Response Marketing Lead Generations & Lead Magnets

Discover how to create a lead magnet quickly and efficiently in this helpful, step-by-step

guide.

Authority “Content Marketing”

A Content Marketing Strategy That Works

Authority “Content Marketing”

Authority comes from taking what

you know best and sharing it with

others fortheir benefit.

How to Create Content That Converts

Authority “Content Marketing”

How To Tell a Story Over Time that Transforms

an Audience Into Customer and

Clients

How to Effectively Promote Your Content

Authority “Content Marketing”

How To Use Alliances,

Competition, and Your Enemies to Get More Likes,

Shares, Links, and Traffic

Simplify Your Content Marketing Strategy with a One-Page Plan

Authority “Content Marketing”

The 5 Pillars of Successful Content Marketing

Authority “Content Marketing”

Learn why content marketing really works or why it’s important.

The Essentials of a Documented Content Marketing Strategy

Authority “Content Marketing”

Regardless of the format you use, this document will walk

you through the steps you need to

follow and the questions you need to ask as you create your

content marketing strategy.

Endless Funnels

2015 Lifecycle Marketing Planner

Endless Funnels

Use this planner to record ideas and

insights about the biggest

opportunities you see in your

marketing and sales.

10 Tips for Accelerating Your Pipeline

Endless Funnels

This white paper will walk you through ten ways that marketing automation can help you shorten thelength of your sales cycle — without the additionalinvestment in time and resources.

NO BS Direct Marketing System

Endless Funnels

Capture + Amplify + Maintain =

Perpetual Growth

20 Step Sales Funnel

Endless Funnels

Step 1: Create a powerful, unique marketing message (“a compelling story”) that separates you from your competition. This statement / offer needs to be a clear & concise reason to call you versus anyone else.

Step 2: Create your list of prospects. Starting with your existing database of past/current clients & Source of Income.

And So Much More….

Modern Marketing Circa

Endless Funnels

Discover Strategic Database Marketing

and How To Apply It.

Customer Journey Map

Endless Funnels

Empathy Map

Endless Funnels

The Machine-Process Map

Endless Funnels

Experience Map

Endless Funnels

Emotional Direct

Response Marketing

Why Direct Response Client Attraction Systems

Emotional Direct Response Marketing

A system designed to accelerate your business growth to

the next level by attracting more

clients, making more money and

multiplying your business.

How To Develop A Marketing SYSTEM

Emotional Direct Response Marketing

Key word: SYSTEM. By definition, a

system is organized, reliable and

consistent and there for capable of

delivering consistently

predictable results.

10 Rules of No BS Marketing Diet

Emotional Direct Response Marketing

Memorize them by heart so you can save time,

effort and money and become successful in

marketing anything under

the sun.

Do Marketing That Works

Emotional Direct Response Marketing

Do marketing that works and

avoidunproductive, unaccountable

advertising.

Essential Elements In Direct Response Marketing

Emotional Direct Response Marketing

Your guide and checklist to get

them to respond...

The 10 Money Making and Marketing Rules

Emotional Direct Response Marketing

1. There will always be an offer or offers.

2. There will always be a reason to respond now.

3.There will always be clear instructions on how to respond.

And More….

Effective Direct Response Marketing

Emotional Direct Response Marketing

Learn to effectively generate an immediate

response from consumers.

Marketer Cheat Sheet

Emotional Direct Response Marketing

• Marketing & Position• Lead Generation• Lead Conversion• Up-selling/Cross-sell• Client Fulfillment• Referrals

Defining Your Ideal Customer Resource

Emotional Direct Response Marketing

10 Profit TriggersBefore, During & After

Building Blocks to Grow Your Business Easier, Faster and SMARTER.

1. Narrowing Down And Choosing A Single Target Market (At A Time)

10 Profit Triggers

Before Building Blocks

2. Inspiring Your Perfect Prospects To Pursue You Rather Than You Pursuing Them

10 Profit Triggers

Before Building Blocks

3. Educating And Motivating Them So That They’re Anxious To Give You Money.

10 Profit Triggers

Before Building Blocks

4. Presenting Your Client Focused UNQUIE BENEFITS & Hidden Benefits

10 Profit Triggers

During Building Blocks

5. Delivering An Amazing Experience To Them. Executing Your WOW Factors

10 Profit Triggers

During Building Blocks

6. Providing Amazing Service “Benefits" After The Sale Has Been Finalized. Over Delivering is the Secret!ALWAYS OVER-DELIVER

10 Profit Triggers

During Building Blocks

7. Get Testimonial Online & Offline - While You Frequently Nurturing The Relationship

10 Profit Triggers

After Building Blocks

8. Orchestrate And Finely Tune Your Referral Processes, You Must Implement Accountable & Measurable Actions

10 Profit Triggers

After Building Blocks

9. Client RETENTION- What Do They Want Next?

10 Profit Triggers

After Building Blocks

10. Client REACTIVATION

10 Profit Triggers

After Building Blocks

USP- Unique Selling Proposition or

“Ultimate Strategic Positioning” statement

USP- Unique Selling Proposition

18 Reasons Presentation

• Can your USP create speed?

• Is what you say believable.

• Can you make a big promise in your USP?

And MORE….

USP- Unique Selling Proposition

Creating a Winning USP AMC + USP Media Idea Generator

Discover The Most Important And

Challenging Question You Will

Ever Answer About Your Business.

USP- Unique Selling Proposition

The 6 Step USP Builder Process

Learn the 6 simple tips

that will guide you

build a winning USP.

USP- Unique Selling Proposition

USP Builder Mindmap Questions + USP Ideas

A tested Mind map to build a

USP that stands a out plus tons of USP Ideas that

will surely inspire you

USP- Unique Selling Proposition

USP Breakthrough

Step 1: Choose Your Buyer.

Step 2: Choose What it is You’re Selling.

Step 3: Choose Your Unique Angle.

And MORE…

Fresh Hot Pizza in 30 Minutes of

Less.... Guaranteed!!!

Copywriting- Selling - One

to Many

Copywriting- Selling - One to Many

Headlines

LEARN HOW TO WRITE

ATTENTION GRABBING

HEADLINES THAT CONVERT

Copywriting- Selling - One to Many

Bullets

Fascinate, Tease & Shoot to Kill!

Learn How a Single Bullet Can Get a Customer

to Buy

Copywriting- Selling - One to Many

Stories SELL, Facts TELL

What really makes a good story that

sells? Discover How To Create Powerful Copywriting With

Simple Story Frames.

Newsletters & E-Letters

(Known as the #1 Media....)

Newsletters & E-Letters

Building a relationship encourages customer

retention... improving

lifetime values.

Referral

Referral

The Definitive Guide To Turning Casual ContactsInto Solid Sales Opportunities.

Endless Referrals

Referral

Flood Your Business with

NEW CUSTOMERS

The Ultimate NO B.S. Referral Machine

Referral

How To Get More Referrals &

Differentiate Yourself From The

Competition

Unique Sales Stories

Referral

Take Command of Your Referrals

Unstoppable Referrals

Sales Mountain &

Sales Scripts

Sales Mountain & Sales Scripts

How Scripts

Can Help You

Increase Sales

Sales Mountain & Sales Scripts

Sales Mountain

Sales Mountain & Sales Scripts

Secrets To Writing Killer Prospecting Scripts

Killer Scripts

That Converts

Sales Mountain & Sales Scripts

THE IMPORTANCE OF SALES SCRIPTS

Discover how this often-

misunderstood idea can

dramatically increase your sales results.

Sales Mountain & Sales Scripts

Writing An Effective Prospecting Sales Script

Convert Your

Audience in Clients