young lions @cannes2013 day one presentations

Young Lions @cannes2013-Day One Presentations

Lecture: GE Focus Forward : The creativity of re-inventing the everyday

Mr. Toilet-Jack SimOscar Winner Jessica Yu

The world is waiting for

ordinary people doing extra ordinary things--Even shit can be sexy with humour

It is advertisers’ job to make taboos appealing which

can be considered as a great opportunity

Invisible helmet- Managing

will last long but

impossible is nothing

Outcome of the lecture:

Instead of traditional advertising, content marketing is the key for better solutions.

‘Making the world a better place.’

Lecture: Celebrities and the media

Moderator: ‘The Digital Man of the Year’ Martin ClarkeMartha StewartNick CannonMelanie Brown

Twitter is a new tool that allows people with

extensive followers to conduct surveys due to its

easy access and fast response feature.

Brands should use their celebrities’ power on social media without disturbing

followers

Outcome of the lecture:

1. Do not forget that celebrities are brands and also your brands must be associated with them

2. It is important to be authentic 3. Celebrities should not post entry

without thinking twice

Lecture: You need an enemy

Pete FavatShepherd Fairey

Elegant, catchy this kind of design is to cloak something which is

actually sinister.

You have to accept that

visuals are persuasiveThe conformist thing to do is actually is the radical thing

Outcome of the lecture:

First thing you should think of is who the enemy is in your story in order to take the right actions

Lecture: 1+1=3- A formula for Creative Alchemy

Kentaro Kimura

Advertising is changing unconscious to conscious and by exploring the unconscious

you can come up with a brilliant idea

creating an idea

New idea is always the combination

of the old

Do not copy. Find the underlining fundamentals

Question the standard

There is no smoke without fire

Anything you can imagine you can

make real

Outcome of the lecture:

No matter how difficult the situation may be, there is always a solution

Lecture: Human Behaviour- Measuring emotions to improve effectiveness of online video ads

Rene RechtmanMihkel Jaatma

Emotional advertising campaigns are more

effective than rational campaigns

Watch out!! sb is watching you. Introduction to

neuromarketing

Outcome of the lecture:

Emotions are fundamentals of story telling