you.com: building a personal brand online for jobseekers

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

It’s who you

are, not

what you do,

that gets you

hired.Stan Dimac

Beyond the Resume

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

If you don’tknow yourvalues, youcan’t even getdressed in themorning.

Mike Jaglois

CEO, Uppercut Advertising

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

Tacticswithoutstrategy isthe noisebeforedefeat.

Sun Tzu

The Art of War

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

SurveyLinkedinI.R.L.AlertsEmail listFacebookTwitterBlog, siteYoutubeSlideshare

:(

100%90%60%60%30%30%20%

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

Mktg 101:AudienceProblemSolutionProduct

PricePromotion

Place

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

You.A Case Study

[x] was tryingto achieve [y] …

but [z] was true…so I did [abc]

which resulted in

[y10]!

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

Proud Moment Brand Platform

Freeing people fromcreative blocks

Known by peersas a “Rainmaker”

Making unhappyclients happy

Muse on Demand

Professor Win-Win

Boardroom Sunshine

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

You’repushingwhen theyshould bepulling.

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

If you’re notevolving,you’reinvisible.

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

People tendto thinkwhat youtell themto think.

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

The only way toinfluencepeople is to talkabout whatthey want andshow them howto get it.

Dale CarnegieHow to Win Friends and Influence People

Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

You.com: Building a Personal Brand Online for Jobseekers

90% ofsuccess isshowingup.

Woody Allen