you.0: surviving the social media revolution

You.0Surviving—or, who knows?—

thriving in the social media revolution

or,How to accept it, deal with it

andget on with it

Craig Stoltz, Principal >> Stoltz Digital Strategies LLC >> stoltzdigital.com >> Bethesda, Maryland >> stoltzc@gmail.com >> 240-0426-2458

THE TEMPTATIONis to view social media platforms like

Facebook, YouTube, Twitter and blogs as cool new tools that you let publish stuff

cheaply and easily.

You can certainly do that. Little harm. Some benefit.

THE PROBLEM IS social media is having

a far bigger and more disruptiveimpact on how people communicate than most

people realize.

It’s messing with a systemthat’s worked really well for over

500 years

This creates huge new

opportunities

This creates huge new

opportunities

And challengesAnd problems

And obligationsAnd dutiesAnd jargon

And a great many ANNOYANCES

This creates huge new

opportunities

And challengesAnd problems

And obligationsAnd dutiesAnd jargon

And a great many ANNOYANCES

Oh, boy.

When Life Was Easy*

Your Extremely Important

Message for the World

* Ca. 1453 - 2006

Why Life Is Getting Hard *

* Ca. 2006 - ???

(Your Extremely Important Message for

the World)

Using platforms like Twitter, Facebook, YouTube & blogs, Using platforms like Twitter, Facebook, YouTube & blogs, millions of people now talk to each other . They’re not listening to

you.

People are doing this

Instantly Globally

ConstantlyAt no cost

Without permission

Without grown-up Without grown-up supervisionsupervisionWithout Without restrictionrestriction

Sometimes, without Sometimes, without a cluea clue

Sometimes they talk about things that matter to you

Sometimes they talk about you

Sometimes they talk about you Your hospital, doctors, leaders, news events,

business decisions and patients

Sometimes they talk about things that matter to you

Technologies, treatments, local public health issues, your competition, business partners or new

areas of business

Sometimes they say wonderful things

Sometimes they talk about things that matter to you

Sometimes they talk about you

Sometimes they say wonderful things

Sometimes they say incorrect, damaging,

damning or embarrassing things

THE ESSENTIAL FACT

These new communication behaviors are

spreadingaccelerating and

irreversible

It doesn’t matter whether you approve or not. Or think it’s destroying Western Civilization.

Or that it’s disrupting the economy, politics andyour livelihood in unpleasant ways.

It doesn’t matter what you think.

It simply is.

THE SOLUTION

ENGAGE with the

unruly, uncontrollable, fundamentally disruptive,

fascinating, persistent, borderless, global, culturally

transformativeand

frequently deeply annoying

CONVERSATIONthat is

the social web