you x 100! amplify your marketing and leverage your content with social media
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You x 100!How to Amplify Your Marketing and Leverage Your Content With Social
Media
Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com
What We’ll Cover: Biggest social media challenges
Examples of content leverage
Amplifying your message
What to measure
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Epiphanies in Brief: Bold, gritty, dream-driven
company founded in 2004 Specializing in social
media strategy, training, content marketing, online branding, and possibility
Founders of NH’s largest social media conference, the “A-Ha!” Summit
Passionate leaders of the “A-Ha!” Tribe
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
L = A * P * K Leverage = Audience * Platform * Keywords
(The “K” is silent.)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Master saying the same thing
80 different ways.EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Yt
FbLI
G+
Pi
BlIG
Video Leverage Example
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Twitter strategy: Use YT Share button
Tweet it from your blog
FB linked to Twitter?
Tweet the Pinterest pin
DON’T tweet the Instagram pic!
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Sometimes it’s lonely on the
conference/hashtag/idea backchannel…
but not always, and not for long.
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Yt
LIG+
PiBl
IG
BlogHub
Version
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
PhotoHub
Version Yt
LIG+
PiBl
IG
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Yt
FbLI
G+
PiBl
IG
YtPodcast
Hub Version
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
https://www.youtube.com/watch?v=rx8m-nYRaGk
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
1 piece of quality content can (and should!) be used
to populate more thana dozen primarysocial accounts.
L = A * P * K Leverage = Audience * Platform * Keywords
(Remember, the “K” is silent!)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
What to measure? Community Building (new likers,
followers, connections, etc.)
Customer Service (sentiment,
satisfaction surveys, costs)
Research and Development
(new/improved products and
services, market research)
“Sales” and Leads (exactly what it
sounds like!)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
https://www.youtube.com/watch?v=CDP7cH-my0Y
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Results: 140 tweets from 86 peeps
1,741,965 accounts reached
2,764,639 total impressions
Talent agent, MTV personality
got involved in it, too!
AhaTribe.com: Evolving video tutorial library
Private Facebook community
Monthly training webinars
Exclusive expert interviews
Extra discounts/early access
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
“In a gentle way, you can shake the world.”
--Mahatma Gandhi
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
hey@EpiphaniesInc.com
603-524-5248
/AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod
@EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod
/EpiphaniesInc | /AllenVoivod | /LaniVoivod
/Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod
gplus.to/AhaYourself | /AllenVoivod | /LaniVoivod
/AhaYourself
/AhaYourself
/LaniVoivod | /AllenVoivod
/LaniVoivod | /AllenVoivod
Thank you! Let’s stay connected…
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Image credits:
50 Million Elvis Fans Can’t Be Wrong, RCA Victor Lightbulbs by emily.laurel504, CC BY 2.0 (Flickr) Clocks by various users, Flickr Crowd by James Cridland, CC BY 2.0 (Flickr) Buckets, by US Toy, Amazon.com Unbalanced, sculpture by Krzysztof Zukowski Twitter HQ: Logo artwork by Marisa Allegra Williams, © Twitter Save Earth by Danilo Ramos, CC BY SA 2.0 (Flickr) Abracadabra, by Kenny Louie, CC BY 2.0 (Flickr) Gravity well by Steve Johnson, CC BY 2.0 (Flickr) Teamwork, by dearbarbie, CC BY SA 2.0 (Flickr) 1000 True Fans, via Kevin Kelly, kk.org Times Square by joiseyshowaa, CC BY SA 2.0 (Flickr) Tape measure by aussiegall on Flickr, CC BY 2.0 Gandhi cheered by the people of England, by Ben Sutherland, CC BY 2.0 (Flickr)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
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