Ingredients

TABLE OF CONTENTS

10. . . . . . . . . . 4 Ingredients’ Main Aims

8 . . . . . . . . . . . The 4 Ingredients Brand

16. . . . . . . . . . Enquiries

13. . . . . . . . . . A Persuasive Story

9 . . . . . . . . . . . Why Kim?

11. . . . . . . . . . Power of Partnerships

14. . . . . . . . . . Amplify the Message

7 . . . . . . . . . . . Social Media

6 . . . . . . . . . . . Content Amplification

12. . . . . . . . . . Our Partners

15. . . . . . . . . . Repetition is Reputation

4 . . . . . . . . . . . Executive Summary

5 . . . . . . . . . . . Why 4 Ingredients?

3 . . . . . . . . . . . Table of Contents

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EXECUTIVE SUMMARY

This document outlines the reasons why partnering with

4 Ingredients will help your brand connect with a

whole new audience.

4 Ingredients is family. Genuinely wanting to help busy people

everywhere rediscover the wonders of home cooked meals.

Keeping things simple is often key to success in the kitchen, and

no-one does simple like 4 Ingredients.

It is estimated that one in every 6 homes now has a copy of a

4 Ingredients cookbook.

Our brand is trusted and our recipes loved providing lifestyle

inspiration for both entertaining and easy everyday meals.

Our audience's appetite for quick, easy and delicious ideas is

insatiable. They love to be inspired and informed, and would like

to cook at home more often but often lack ideas and time at the

end of an exhausting day.

Our audience is our family, and together in this crazy, busy world,

we love to cook.

4 Ingredients has become Australia's most trusted, easiest,

everyday recipe solution.

Using a much-loved brand like 4 Ingredients to reach a large,

diverse audience has many benefits.

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Why 4 Ingredients?

1. We are QUICK

2. We are EASY

3. We are DELICIOUS

4. We are REAL

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CONTENTAMPLIFICATION

Our messages are loved … QUICK. EASY. DELICIOUS. REAL

Everyone has to eat, young or old, man or woman, professional or

retired the whole world is busy. Quick, Easy, Delicious recipes

never go out of fashion. You may not use them for three meals a

day, but you WILL USE THEM.

This is our STRENGTH.

These are OUR MESSAGES.

Ÿ Leverage your partnership across all digital platforms

to amplify Your message(s)

Ÿ Use engaging competitions

Ÿ Use paid search to drive awareness

Together we can use many individual techniques, strategies, and

methods to amplify your messages.

Ÿ Run Facebook ads to generate ‘buzz’

We will

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Social Media has revolutionized the food industry. Now

with Instagram stories, Facebook Live and You Tube the

interest in food has extended way beyond a single snapshot.

It’s an extremely exciting time. Never before have we had

such an opportunity to reach such a large audience, and in

such a personal and real way.

Tap into the strength that is the 4 Ingredients Social Media

platforms.

Across our various platforms we have the ability to reach

over 1 MILLION people every single week.

THIS REPRESENTS A HUGE OPPORTUNITY.

SOCIAL MEDIA BE PERSONAL

Running the right promotion, at the right time, to the right

audience allows us to maximize our reach. It ensures regular

contact with our existing customers allowing us to build

stronger and more loyal relationships.

Being personal resonates. Touching our audience through

regular social media interaction allows us to connect, to

listen, it encourages sales and builds brands favourability.

Ÿ Announce new products

Ÿ Cross sell

Ÿ Run engaging competitions

Focusing on the needs and what your

customers like, will give you the edge

over our competition.

SOCIAL STRATEGIES

We need to use these platforms to

Ÿ To up sell

Ÿ Generate referrals and more.

Ÿ Communicate

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4 Ingredientsis a

Multi-PlatformBrand

4 Ingredients is a known and trusted brand

in the Australian food scene

More than 8 MILLION cookbooks

sold around the world

Two TV-Series sold into 24 countries around the world and still in regular rotation of Lifestyle Food Channel

More than 250,000 Australian users every single month

80,000 + subscribers to our weekly newsletter

Since July, the 4 Ingredients website

has had 571,857 visitors and 3,937,430 visits.

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Kim is her own unique brand.

A genuine, loving personality that seems to connect

comfortably with vast audiences wherever she goes.

Kim is warm, funny and friendly. She is welcoming and

all of that blends well with her philosophy on cooking,

which is generally to simplify, have fun, try new

things, and improve her audience’s ability to cook and

eat well.

KIM IS FAMILY

She is local, loveable and loyal and very proud to be

associated with a variety of passionate, hard-working,

salt-of-the-earth Australian Brands.

Why Kim?

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WHAT ARE 4

INGREDIENTS’MAIN AIMS?

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1. To cook successfully using just

4 ingredients or less

4. To create quick, easy and

delicious recipes for busy people

everywhere.

2. To cook successfully using

basic utensils

3. To minimise the clean-up after

the cook-up

4 REASONS WHY STRATEGIC PARTNERSHIPS4 REASONS WHY STRATEGIC PARTNERSHIPS

ARE IMPORTANT FOR BUSINESSES.

4 Ingredients has a consistent approach to the recipes

we develop and the food we make ... Is it easy?

Is it flavourful? Would we like it? If the answers are

YES, then a potential partnership or collaboration

makes sense.

Strategic partnerships have been around forever.

They usually include a formal agreement between two

parties who seek mutually beneficial objectives.

Generally these objectives are;

1. The desire to ATTRACT NEW CUSTOMERS.

Different brands have different customers, followers

and subscribers.

2. The need to BUILD BRAND AWARENESS. It's just

logical that when two brands partner, the message

will be amplified and will reach a wider audience.

4. TRUST. If you are new to market, aligning yourself

with an established brand who already has the trust

of its customers, will help shorten your time to market.

4 REASONS WHY STRATEGIC PARTNERSHIPS

ARE IMPORTANT FOR BUSINESSES.

3. INNOVATION. Partnerships allow you to take

something that is old, rebrand, and sell into a different

market. Two heads are better than one.

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PARTNERSHIPS POWER OF

OURPARTNERS

b. Blended ingredients eg., a pic of the eggs and sugar and what

they look like after 8 minutes of constant beating. This is crucial to

the success of this cake.

a. Raw ingredients, a pic of all 4 raw ingredients

c. END RESULT, take the image of the FINISHED PRODUCT

and share it.

3. Three-part INSTAGRAM Story. There is a massive market for

campaigns launched on social media sites and the power of Instagram

can have in driving engaging users is notable.

STORY

We suggested

We’d like to highlight YOUR PRODUCT.

For example with Citrus Australia we

worked on a number of recipes where new

season Aussie Mandarins were the hero

ingredient.

1. Filming a recipe on Facebook Live

2. Create a # that catches and use it every

time we post encouraging our followers to

use it too when they post recipes with your

product.

#aussiemandies

#freshthisseason

#freshinseason

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A PERSUASIVE

AMPLIFY

Your Facebook Page

4 Ingredients’ Facebook Page. We have found that customers gained through facebook driven campaigns are a lot more likely to engage and have stayed loyal over the longer run.

Use video ads of selected recipes to drive engagement. Video ad campaigns are valuable marketing strategies that can massively impact number of new customers and long-term clients.

Your weekly newsletter

4 Ingredients’ weekly newsletter

Place the same image on both Your and 4 Ingredients’ websites with the same meta-tags

Catalogue inclusion – where possible?

Competitions. EVERYONE LIKES TO WIN STUFF. Let’s create interesting competitions that get talked about and shared online.

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ACROSS

Create competitions that we can talk about and share

online.

A combined strategic content amplification plan across

multiple channels.

SAME IMAGE

SAME SEO

SAME META TAGS

Graphics produced in advance

Filming firmed and scheduled in advance

What could be easier?

These could be as simple as a combination of cookbooks

and Your products.

IDEAS IS REPUTATIONAgree on Your messages and repeat; OVER AND OVER

AGAIN.

Use 4 Ingredients to AMPLIFY Your message to a new

and excited audience. A much loved and trusted brand

with a recipe for all occasions.

COMPETITION REPETITION

333333

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If you feel Your company or product

would benefit from such amplification,

we'd LOVE to chat.

Where it makes sense, a partnership

with 4 Ingredients to highlight your

product or ingredient can be very

effective.

Our audience loves new and interesting

ingredients, they love being shown how

to use it, or inspired to use it again.

OFFICE: (07) 5341 8282

MOBILE: (0430) 178 781

EMAIL: info@4ingredients.com.au

Or call our Beautiful Brand Manager,

Melinda Dines who has worked with us

for over 10 years (during which time

she was Awarded the Sunshine Coast

Business Awards Employee of the Year)

direct on (0431) 297 923.

We look forward to working with you.

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ENQUIRIES