yes! wine tourism helps for selling more wine
Post on 26-May-2015
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ZENI ELENA Presentation
YES! Wine Tourism
helps for selling more
wine
BARDOLINO WINE PRODUCING AREA
•25.000 hectares on the east south shore of Lake Garda
•16 towns
•7 months of tourism/year. Strong tourism region.
•14.000.000 visitors/year
•Tourism started in 1970
BARDOLINO WINE producing details
•2700 Hectars of vineyards
•240.000 Hectoliter wine/year
•104 bottling wineries
•Most winery small size, 40.000 till 500.000 bottles/year
•Wine tourism started 1999
Bardolino wine street
1984 foundation
40 wineries
Collaboration events
2009 new approach
70 wineries
Collaboration events
Courses
website and map
1986 Methanol Crisis
- 40% reduction of wine sells for few years- Big problems in our first market: Germany
1990 Zeni has 2 option:- stop the activity- investments
1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM
- among the first wine museum in Italy.
- 60 m2 inside area
- 1 person working
•1991 year of foundation. 60 m2 and 1 person working.
Simple venue to get in tach with our wine culture, taste and purchase wines. The person working in is not a "wine professional".
•1998~ 120 m2 and 2 person working
Guided winery tours and small tasting room for guided wine tasting in Italian, German and English languages. The tours are guided by "wine professional": Sommelier.
ZENI ENOTURISM21 years activity
ZENI ENOTURISM21 years activity
•2006 ~500 m2 and 4 person working - 95.000 visitors/ year
The person working are "talking brand ambassadors". Wine and tourism knowledge, people-friendly personal attributes.
•2009 ~1900 m2 7 person working - 120.000 visitors
•Project for 2014 -2016~2300 m2 9 person working.
Foundation Wine Museum
Wine Park
Multi sensory experience
ZENI ENOTURISM
•1/4 on the total turnover, realized from this activities:
•WINE MUSEUM
•WINERY TOURS AND TASTING
•WINE EVENTS for:
Company
School
Ho.re.ca
WINE MUSEUM
WINE TOURS
WINE EVENTS
WINE EVENTS
WINE EVENTS
THANK YOU FOR YOUR ATTENTION
LET'S KEEP ON TRAVELING
FOR ENOTURISM
WINE IT'SA SUPREME BEVERAGE
GIVES EMOTIONBRINGS CULTURE
ALLOW MEDITATION
CHEERS!
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