yes we can: innovating out of a recession (dr. norman lewis)

INNOVATING OUT OF A RECESSIONDr Norman Lewis, Chief Strategy Officer, Wireless Grids Corporation, USA

10 September 2009

YES WE CAN

…but they’re open

R&D

Global shift

COUNTRY R&D SPEND (US $, billions)*

USA 368.8

Japan 138.8

China 86.8

Germany 69.3

France 43.36

South Korea 35.89

UK 35.6

Russia 25.12

Taiwan 16.55

* Main Science & Technology Indicators, OECD, December 2008, p1

r&D

326,266

105,503 Amazon.com

Amazon.co.uk

…because it was difficult!

The spin-off coefficient

Era of short-term pragmatism and institutionalised risk-aversion

Risk culture

R&D, predictability and expected outcomes

The precautionary principle

The quest for predictability

The process of minimising unpredictable outcomes is a

process that raises pragmatism and the knowable to an

operating principle

This is not how innovation really happens

Fail often to succeed sooner

Success is the one per cent of your work that results from the 99 per

cent that is called failure

The future?

The biggest danger we face is not that our

expectations are unrealistic

Rather, it is that they are too low and we

achieve them!

NEXT?WHY?

WHY NOT!

Thank you

norman@wgrids.com

http://futures-diagnosis.com