yes we can: innovating out of a recession (dr. norman lewis)
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INNOVATING OUT OF A RECESSIONDr Norman Lewis, Chief Strategy Officer, Wireless Grids Corporation, USA
10 September 2009
YES WE CAN
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…but they’re open
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R&D
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Global shift
COUNTRY R&D SPEND (US $, billions)*
USA 368.8
Japan 138.8
China 86.8
Germany 69.3
France 43.36
South Korea 35.89
UK 35.6
Russia 25.12
Taiwan 16.55
* Main Science & Technology Indicators, OECD, December 2008, p1
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r&D
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326,266
105,503 Amazon.com
Amazon.co.uk
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…because it was difficult!
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The spin-off coefficient
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Era of short-term pragmatism and institutionalised risk-aversion
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Risk culture
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R&D, predictability and expected outcomes
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The precautionary principle
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The quest for predictability
The process of minimising unpredictable outcomes is a
process that raises pragmatism and the knowable to an
operating principle
This is not how innovation really happens
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Fail often to succeed sooner
Success is the one per cent of your work that results from the 99 per
cent that is called failure
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The future?
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The biggest danger we face is not that our
expectations are unrealistic
Rather, it is that they are too low and we
achieve them!
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NEXT?WHY?
WHY NOT!
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Thank you
http://futures-diagnosis.com