year of the goat - alexis dormandy - free:formers & deep group - 6 surprising lessons learned...

Alexis Dormandy 19 March 2015

Six surprising lessons learned from Richard Branson

…I learnt from

LeanAgile

Minimum Viable ProductFailing Fast

API’sGrowth Hacking

Everything I know about…

Make money doing things “that can’t be done”

Create new business models… using existing components

Get to market immediately, then iterate

Failing is part of trying.

Failing is part of trying.

Failing is goodFailing is part of trying.

Failing is part of trying.

Failing is part of trying.

Culture is a competitive advantage

6 Virgin employees

>500 T-Mobileemployees

+Network

Virgin Mobile UK

900 T-Mobile and outsourcedemployees

Culture is a competitive advantage

6 Virgin employees

>500 T-Mobileemployees

+Network

Virgin Mobile UK

# 1 Network in UK$1bn valuation

in 2 years

900 T-Mobile and outsourcedemployees

Culture is a competitive advantage

6 Virgin employees

>500 T-Mobileemployees

+Network

Virgin Mobile UK

# 1 Network in UK

T-Mobile

# 5 Network in UK

900 T-Mobile and outsourcedemployees

When can I see your plan?

When will you make something cool?

Culture is a competitive advantage