year 12 - media studies - work pack phase iii 12 - media...representation and ideology on the two...

Year12MediaStudiesArkGlobeAcademy

RemoteLearningPackPhase3

Whatyouwillneed:YourMediafolders

MissFisherYouTubevideos

Day Worktobecompleted Outcome OnlineResource

1 CompleteBarthesandLevi-Strauss

Workcompletedinthesamedetailandstandardasmyexample

https://www.youtube.com/channel/UCUKrxp4BcJrGLzmqAhCjASg/videos

2 CompleteTodorovandBaudrillard

3 CompleteHallandGauntlett

4 CompleteVanZoonenandhooks

5 CompleteButlerandGilroy Workcompletedinthesamedetailandstandardasmyexample

6 CompleteCurran/SeatonandLivingstone/Lunt

7 CompleteHesmondhalghandBandura

8 CompleteGerbnerandHall Workcompletedinthesamedetailandstandardasmyexample

9 CompleteJenkinsandShirky Workcompletedinthesamedetailandstandardasmyexample

10 Annotatethemedialanguage,representationandideologyonthetwonewspapersonthepreviouspages,applyingtheorywherepossible.Thenanswerthequestionsonthefinalpage.

Fullyannotatednewspaperswithatleastthreetheoriesappliedandbothquestionscompleted.

Applyingthe19academicideastonewspapers:

Foreachtheoryyourtaskistoprovideaonesentencesummaryexplainingwhatthetheoryisandthenconsiderhowusefulthetheoryiswhenlookingatnewspapers,bothprintandonline.UseMissFisher’sYouTubechanneltohelpyou(youshouldbewatchingatleastoneofthesevideoseveryday!)Thefirstonehasbeendoneforyou:

GenreTheory-Neale

One sentence summary of the theory: Genres are produced by generic codes and conventions that are repeated again and again. Genres are not fixed but are constantly evolving. Usefulness and limitations for understanding offline/ print news: Usefulness: Can be applied to any media product that has genres – including print newspapers – and links together media language, audiences, and industries. The concept of genre as a shared code explains how genres can change (e.g. the quality press becoming more like tabloids) and hybridise (e.g. the middlemarket tabloids, such as the Mail, that follow both ‘tabloid’ and ‘broadsheet’ conventions). Limitations: The theory was developed primarily in relation to film products, where genre is an important marketing tool, unlike newspapers which appeal to audience loyalty or sell themselves by front page splashes that emphasise individual difference rather than generic similarities

Usefulness and limitation for understanding online news: Usefulness: Can be applied insofar as the online version of the newspaper follows codes and conventions established in version of newspapers. Limitations: The theory was developed primarily in relation to film products, where genre is an important marketing tool, unlike the online, social and participatory media where genre is less developed. The MailOnline follows completely different genre conventions to the print newspaper

Semiology – Barthes

One sentence summary of the theory:

Usefulness and limitations for understanding offline/ print news:

Usefulness and limitation for understanding online news:

Structuralism – Levi-Strauss

Naratology – Todorov

Postmodernism – Baudrillard

Representation – Hall

Identity – Gauntlett

Feminist theory – Van Zoonen

Feminist theory – hooks

Gender performativity – Butler

Post-colonial theory – Gilroy

Power and media industries – Curran and Seaton

Regulation – Livingstone and Lunt

Cultural industries – Hesmondhalgh

Media effects – Bandura

Cultivation theory – Gerbner

Reception theory – Hall

Fandom – Jenkins

‘End of Audience’ – Shirky

Annotate the media language, representation and ideology on the two newspapers on the previous pages, applying theory where possible. Then answer the following questions:

How far does the media language in the two newspapers differ because they are different genres of newspaper?

How far do the newspapers reflect their political context and ideologies?

year 12 - media studies - work pack phase iii 12 - media...representation and ideology on the two...

Documents

cross-media-project for newspapers in germany (2009–2012)

newspapers and social media

ideology on the sportspage: newspapers, baseball, and...

assessment of visual social media in digital newspapers

how free newspapers can monetize social media

mass media. nickelodeons- newspapers massive increase in...

unit a: media literacy and newspapers

a2 media studies deconstruction of newspapers

npf561: class 2: media and ideology

geography of canadian media. canadian media print media...

anton community newspapers media kit

mass media - newspapers, magazines

nny newspapers media kit 2015

classics in media and ideology

exploring media theory lecture 3 ideology and marxism

media convergence of newspapers

naas presentation: social media usage at spanish-language...

is it either or? professional ideology vs. corporate-media...

welcome to print media: newspapers! beginning until 1900's

media bias in german online newspapers