ybi global forum, monday: effective networks - debra askanase

The Rise of Social Networks and Tools for

Network Building

YBI Global Forum, September 2010

What are Social Networks (and microblogging)?

2/3 of the GLOBAL population visits social networks

(Nielsen Report, Global Faces and Networked Places, 2009)

Source: Universal McCann Comparative Study on Social Media Trends, 2008

Social Media Trends 2006-2008

http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

"Today nearly three out of four global Internet users

access social networking sites each month, making it one of the most ubiquitous activities

across the web.” Graham Mudd, Vice President of Search & Media with comScoreAugust 16, 2010

Time spent on social networks globally and reach

(Nielsen Report, Global Faces and Networked Places, 2009)

(Nielsen Report, Global Faces and Networked Places, 2009)

http://www.vincos.it/wp-content/uploads/2009/06/wmsn-06-09.png

Nonprofit social media create opportunities

Opportunity to learn about new issues – 85%Another way to support a favorite cause – 80%Used some form of online media to support a cause – 60%Advocate for a cause (forward messages)- 36%Personal behavior change – 34%Purchasing cause-related products – 23%

Source: 2009 Cone Consumer New Media Study: http://www.coneinc.com/content2615

Mentor recruitment and retention

Participant recruitment and participation

Generating awareness and brand recognition

Raising funds for your programs

Opportunities for the NGO:

…and network collaborations!

Opportunities for network sharing

http://www.flickr.com/photos/chesh2000/3102104474/sizes/z/in/photostream/

Shared Google docs

Collaborative wikis

Private discussion groups

Web conferencing

Online team workspaces Ongoing discussion

Become a networked nonprofit

Social media feedback loop

Social media with

stakeholders

Social media with

stakeholders

Improved program

activities and operations

Improved program

activities and operations

Share knowledge

with network (using social media tools)

Share knowledge

with network (using social media tools)

Benefits the entire YBI network

Thank You!debra@communityorganizer20.com

Twitter: @askdebra

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