yanez, c. & gisbert, m. (2012). ict and museums: an alliance for an strategic change in informal...

ICT AND MUSEUMS:

AN ALLIANCE FOR AN STRATEGIC

CHANGE IN INFORMAL LEARNING

AND EDUCATION.

THE CASE OF ANDORRA’S MUSEUMS

Cristina Yáñez Aldecoa

Universitat d’Andorra

GRIE: Grup de Recerca Interdisciplinari en Educació

Dra. Mercè Gisbert Cervera

Universitat Rovira i Virgili y Universitat d’Andorra .

III Congreso Europeo de Tecnologías de la Información

en la Educación y en la Sociedad: Una visión crítica,

Barcelona,

1 de febrero de 2012

The research

Analyze and identify the associated processes with the

integration and implementation of ICT in museums.

Methodology for evaluating the integration of ICT in museums:

types, degree and ways of implementation.

Diagnose the digital reputation of museums in Andorra and

determine:

o Are ICT strategic in management decision making?

o How can ICT become an effective tool for a better learning

and communication

In despite of appraisals: make improving proposals

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Presentation Index

1. Problems and assumptions. Current approaches

2. Main Goals

3. Theoretical framework

4. Overall research design and appraisal

5. Expected results/outcomes

6. Conclusions

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Problems and assumptions.

Current approaches

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a revolution in museums.

are changing the way we learn and

teach, think and communicate.

are changing the rules and strategies of

how communication and learning must be

in museums of the XXIst century.

viewed by many as a management tool.

The advent of ICT is assuming 5

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XXIst century challenges

in museums

Become

open museums, social,

participative, focused on

audiences, for publics, but with

publics, no limits of time or space,

inclusives, places for exchange and

construction of knowledge

Renewal of the approach: living dynamic, open

Enhance the educational and social role. Learning

environments

Zusammenspie: working together to offer varied

experiences

Learn-enjoy: edutaintment

Win-win

Modifies the way in which heritage is presented: the

visitor must be an active part, interact and construct

their own knowledge

New technologies come into play

The rol of museum in the XXIst

century 7

Which tools and what for? 8

(Humbert, 2006)

The deployment of ICT in museums can be useful

for :

1. Meet the public’s needs and expectations.

2. To promote the educational role of

museums

3. Adapt to public as a whole, who expressses

their needs in two ways:

a. As individual

b. As part of the society

9

Internet & museums changes

Technologicals, social &

economics opportunities

no matter

your size

low cost visibility

Education & learning

Museums & galleries

ICT

Collection management, record keeping, digital presentations ... etc.

Other exhibitions, guides, publications ..

Formal & informal

Formal and informal learning

with online ICT in school, home, at work

(Hawkey, 2006)

Aspects of learning in museums &

galleries through the use of ICT 10

ICT

Enables public to decide and

design: what, how and when to

learn, at their own pace, with no

limitation or time, or space.

Flexibility for everyone to choose

their own way (Hawkey, 2004).

What about all these

changes in museums?

Key Trends: The Horizon Report 2011

Tendencias museos 2011

M.S. Gómez Vilchez (2011)

Tecnologías a observar para incorporar a los museos

The Horizon Report 2010 The Horizon Report 2011

Trabajo en red

Movilidad

Geolocalización

App

Códigos QR

Realidad aumentada

Juegos sociales

Microsites temáticos

Nuevas redes sociales

Social Media ROI

Conservador Digital (Digital

curator)

Gestor o responsable de la

comunidad (Community

manager)

En un año o menos En un año o menos

Mòbils

Social Media

Mòbils

Llibres electrònics

En dos o tres años En dos o tres años

Realitat augmentada

Informàtica basada en

localització de l’usuari-

dispositius sense fils mòbils

Realitat augmentada

Aprenentatge a través del joc

En cuatro o cinco años En cuatro o cinco años

Interfaces basados en el

movimiento humano

El web semántico

Interfaces basado en el

movimiento humano

El aprendizaje de análisis

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ICT for communication

& divulgation

Aplications and mobility

New webs

New divulgation ways (RA, CQ)

Collaborative Projects

Social Network

Serious Games

Soledad Gomez www.mediamusea.com

Requirements to be accomplished by the mobile

device to be adapted to lifelong learning

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Portable To be used where ever the user has the need to learn

Individual Adapted to the persons’ skills, knowledge and learning styles . Designed to support personal

learning, rather than the office work

Intrusive To capture situations and retrieve knowledge about the situation without technology

impediments

Available wherever

To allow communication with teachers, experts and colleagues

Adaptable The development of students’ skills and knowledge

Persistent To manage long life learning. So the accumulation of resources and expertise may be

immediately available , despite changes in technology

Useful Tailored to the needs of daily communication, work references and learning

Intuitive To be used by people without previous experience in technology

Segons Sharples (2000) a partir de Hawkey (2004)

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Is the impact

of the visit

real

different?

Investigating on

Museums & ICT

Emerging field, research to diagnose

the application of ICT in museums is

still limited

Promote research studies to evaluate

museums, and to trace the lines of how

they should be.

In Andorra there is no study to

quantify the degree and the impact

of development of ICT in museums

Goals 2

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Main goal

ICT integration degree in Andorra’s

museum

Patterns, problems and challenges

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Specifics goals

I. SITUATION ANALYSIS IN ANDORRA’S

MUSEUM

II. ANALYSIS OF ICT IN ANDORRA’S MUSEUM

III. USE OF ICT BY AUDIENCES IN

ANDORRA’S MUSEUM

fieldwork

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Previous

exploratory

analysis

Theoretical framework

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Educational experience

Interaction

Visitor satisfaction

Playful: emotions

& feelings

Active participation

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New museums emerging paradigm

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How to evaluate a digital resource?

(Carreras & Munilla, 2002, 118)

1. Develop an integrated methodology for evaluating web

resources for learning systems.

2. Establish who uses the resources and in which contexts.

3. Understand how ICT are used and how they could be more effective.

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Avaluate museums: methodological bases

• Analysis of the use of ICT: models, problems and challenges

• Communication Plan

• Communication strategies and marketing actions

• Educational programs etc..

• Audiences analysis

• The importance of the collections. Basic functions of a museum: research, conservation and dissemination

Heritage management

Audiences management

ICT management

Comunication management

Overall research design and appraisal

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Museos estatales

• Casa Museo familia de Areny-Plandolit

• Museo Postal

• Museo Nacional del Automóvil

• Museo Casa Rull

• Casa de la Vall

Museos comunales

• Museo de las Dos Ruedas

• Museo Casa Cristo

• Museo de Arte Sacro Santa Eulàlia d'Encamp

• CAEE - Centro de Arte

• Museo abierto de geología "Rocas en la calle"

• Museo del Cómic

Museos privados

• Museo del Tabaco

• Museo del Perfume

• Museo de la Electricidad

• Museo de la Miniatura

• Museo Iconográfico

Centros de Interpretación

• Farga Rossell, Centro de interpretació del hierro

• Andorra romànica, Centro de interpretación sobre el románico

• Centro de interpretació de la naturaleza de la Cortinada

• Centro de interpretación del agua y Valle del Madriu

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Population

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Tool design and expert validation

Goals

Population

MUSAND

Questionnaire

Knowing museum

organizations in Andorra

Museum directors

MUSATIC

Survey

Evaluate the ICT

integration in museums

Museum’s directors

WEBS ANALYSIS

Analiyze the structure and comunication

Know audiences

Museum’s webs

Focus Group

Meeting

Refine results

obtained by

MUSATIC MUSAND

Directors , technics,

guides

e-MUSEDU

Survey

Assessing the educational

and communicative impact of ICT on the audience

Audiencies

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Methodology. 1st. step

Study

Goal What to measure?

• Study on quantitative indicators that describe and measure the situation, of museums and establish categories.

Methodology

• Analytics

• Questionnaires to museums’ managers

Tool

• MUSAND

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Goal What to measure?

• Study on quantitative indicators that describe and measure the situation, penetration and use made of ICT.

Methodology

• Analytics

• Conducted semistructured surveys to museums’ managers

Tool

• MUSATIC

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Methodology. 2nd. step

Study

Goal What to measure?

• Describe and measure the situation, of Andorra’s museums websites and establish categories.

Methodology

• Record sheet

• Conducted semistructured surveys to museums’ managers

Tool

• WEB SITES

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Goal What to measure?

• Explore check and identify perspectives, opinions, attitudes, points of view on ICT.

• Sharpen results obtained by MUSATIC MUSAND

Methodology

• Qualitative

• Script

• Meeting with different museums’ staff members

Tool

• FOCUS GROUP

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Methodology. 3rd. step

Study

Goal What to measure?

• Use of ICT in museums.

• How do people interact.

• Processes of education and learning in specific cases.

Methodology

• Interview /Surveys,observation, Field work

Tool

• EDUMUSEU

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Expected outcomes 5

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Expectes

outcomes

• Get a real assessment of ICT in museums in Andorra: allow planning

• Demonstrate that technology education can be a way forward in order to show, learn and build cultural heritage.

• The results are an incentive to encourage submerge cultural heritage fully into the s. XXI and new ICT

Conclusions 6

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Conclusions

ICT can be doubly useful for:

Globally

• Redesigning axis of cultural policies in ICT in

museums

• Enhance technological education

Specifically

Analysis and evaluation can be useful to

diagnose:

• Manage the digital reputation of museums

• Redefine focus of their websites

• Define online communication and learning

strategy per each museum

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Conclusions

We hope that the contributions of

this research, will contribute to

help rethink the strategic and

future development of museums

in Andorra,

so that the benefits flow back into

society

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Thank-you for your attention

cyanez@udad ad

merce.gisbert@urv.cat

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