yanez, c. & gisbert, m. (2012). ict and museums: an alliance for an strategic change in informal...
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ICT AND MUSEUMS:
AN ALLIANCE FOR AN STRATEGIC
CHANGE IN INFORMAL LEARNING
AND EDUCATION.
THE CASE OF ANDORRA’S MUSEUMS
Cristina Yáñez Aldecoa
Universitat d’Andorra
GRIE: Grup de Recerca Interdisciplinari en Educació
Dra. Mercè Gisbert Cervera
Universitat Rovira i Virgili y Universitat d’Andorra .
III Congreso Europeo de Tecnologías de la Información
en la Educación y en la Sociedad: Una visión crítica,
Barcelona,
1 de febrero de 2012
The research
Analyze and identify the associated processes with the
integration and implementation of ICT in museums.
Methodology for evaluating the integration of ICT in museums:
types, degree and ways of implementation.
Diagnose the digital reputation of museums in Andorra and
determine:
o Are ICT strategic in management decision making?
o How can ICT become an effective tool for a better learning
and communication
In despite of appraisals: make improving proposals
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Presentation Index
1. Problems and assumptions. Current approaches
2. Main Goals
3. Theoretical framework
4. Overall research design and appraisal
5. Expected results/outcomes
6. Conclusions
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Problems and assumptions.
Current approaches
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a revolution in museums.
are changing the way we learn and
teach, think and communicate.
are changing the rules and strategies of
how communication and learning must be
in museums of the XXIst century.
viewed by many as a management tool.
The advent of ICT is assuming 5
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XXIst century challenges
in museums
Become
open museums, social,
participative, focused on
audiences, for publics, but with
publics, no limits of time or space,
inclusives, places for exchange and
construction of knowledge
Renewal of the approach: living dynamic, open
Enhance the educational and social role. Learning
environments
Zusammenspie: working together to offer varied
experiences
Learn-enjoy: edutaintment
Win-win
Modifies the way in which heritage is presented: the
visitor must be an active part, interact and construct
their own knowledge
New technologies come into play
The rol of museum in the XXIst
century 7
Which tools and what for? 8
(Humbert, 2006)
The deployment of ICT in museums can be useful
for :
1. Meet the public’s needs and expectations.
2. To promote the educational role of
museums
3. Adapt to public as a whole, who expressses
their needs in two ways:
a. As individual
b. As part of the society
9
Internet & museums changes
Technologicals, social &
economics opportunities
no matter
your size
low cost visibility
Education & learning
Museums & galleries
ICT
Collection management, record keeping, digital presentations ... etc.
Other exhibitions, guides, publications ..
Formal & informal
Formal and informal learning
with online ICT in school, home, at work
(Hawkey, 2006)
Aspects of learning in museums &
galleries through the use of ICT 10
ICT
Enables public to decide and
design: what, how and when to
learn, at their own pace, with no
limitation or time, or space.
Flexibility for everyone to choose
their own way (Hawkey, 2004).
What about all these
changes in museums?
Key Trends: The Horizon Report 2011
Tendencias museos 2011
M.S. Gómez Vilchez (2011)
Tecnologías a observar para incorporar a los museos
The Horizon Report 2010 The Horizon Report 2011
Trabajo en red
Movilidad
Geolocalización
App
Códigos QR
Realidad aumentada
Juegos sociales
Microsites temáticos
Nuevas redes sociales
Social Media ROI
Conservador Digital (Digital
curator)
Gestor o responsable de la
comunidad (Community
manager)
En un año o menos En un año o menos
Mòbils
Social Media
Mòbils
Llibres electrònics
En dos o tres años En dos o tres años
Realitat augmentada
Informàtica basada en
localització de l’usuari-
dispositius sense fils mòbils
Realitat augmentada
Aprenentatge a través del joc
En cuatro o cinco años En cuatro o cinco años
Interfaces basados en el
movimiento humano
El web semántico
Interfaces basado en el
movimiento humano
El aprendizaje de análisis
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ICT for communication
& divulgation
Aplications and mobility
New webs
New divulgation ways (RA, CQ)
Collaborative Projects
Social Network
Serious Games
Soledad Gomez www.mediamusea.com
Requirements to be accomplished by the mobile
device to be adapted to lifelong learning
11
Portable To be used where ever the user has the need to learn
Individual Adapted to the persons’ skills, knowledge and learning styles . Designed to support personal
learning, rather than the office work
Intrusive To capture situations and retrieve knowledge about the situation without technology
impediments
Available wherever
To allow communication with teachers, experts and colleagues
Adaptable The development of students’ skills and knowledge
Persistent To manage long life learning. So the accumulation of resources and expertise may be
immediately available , despite changes in technology
Useful Tailored to the needs of daily communication, work references and learning
Intuitive To be used by people without previous experience in technology
Segons Sharples (2000) a partir de Hawkey (2004)
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Is the impact
of the visit
real
different?
Investigating on
Museums & ICT
Emerging field, research to diagnose
the application of ICT in museums is
still limited
Promote research studies to evaluate
museums, and to trace the lines of how
they should be.
In Andorra there is no study to
quantify the degree and the impact
of development of ICT in museums
Goals 2
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Main goal
ICT integration degree in Andorra’s
museum
Patterns, problems and challenges
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Specifics goals
I. SITUATION ANALYSIS IN ANDORRA’S
MUSEUM
II. ANALYSIS OF ICT IN ANDORRA’S MUSEUM
III. USE OF ICT BY AUDIENCES IN
ANDORRA’S MUSEUM
fieldwork
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Previous
exploratory
analysis
Theoretical framework
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Educational experience
Interaction
Visitor satisfaction
Playful: emotions
& feelings
Active participation
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New museums emerging paradigm
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How to evaluate a digital resource?
(Carreras & Munilla, 2002, 118)
1. Develop an integrated methodology for evaluating web
resources for learning systems.
2. Establish who uses the resources and in which contexts.
3. Understand how ICT are used and how they could be more effective.
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Avaluate museums: methodological bases
• Analysis of the use of ICT: models, problems and challenges
• Communication Plan
• Communication strategies and marketing actions
• Educational programs etc..
• Audiences analysis
• The importance of the collections. Basic functions of a museum: research, conservation and dissemination
Heritage management
Audiences management
ICT management
Comunication management
Overall research design and appraisal
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Museos estatales
• Casa Museo familia de Areny-Plandolit
• Museo Postal
• Museo Nacional del Automóvil
• Museo Casa Rull
• Casa de la Vall
Museos comunales
• Museo de las Dos Ruedas
• Museo Casa Cristo
• Museo de Arte Sacro Santa Eulàlia d'Encamp
• CAEE - Centro de Arte
• Museo abierto de geología "Rocas en la calle"
• Museo del Cómic
Museos privados
• Museo del Tabaco
• Museo del Perfume
• Museo de la Electricidad
• Museo de la Miniatura
• Museo Iconográfico
Centros de Interpretación
• Farga Rossell, Centro de interpretació del hierro
• Andorra romànica, Centro de interpretación sobre el románico
• Centro de interpretació de la naturaleza de la Cortinada
• Centro de interpretación del agua y Valle del Madriu
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Population
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Tool design and expert validation
Goals
Population
MUSAND
Questionnaire
Knowing museum
organizations in Andorra
Museum directors
MUSATIC
Survey
Evaluate the ICT
integration in museums
Museum’s directors
WEBS ANALYSIS
Analiyze the structure and comunication
Know audiences
Museum’s webs
Focus Group
Meeting
Refine results
obtained by
MUSATIC MUSAND
Directors , technics,
guides
e-MUSEDU
Survey
Assessing the educational
and communicative impact of ICT on the audience
Audiencies
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Methodology. 1st. step
Study
Goal What to measure?
• Study on quantitative indicators that describe and measure the situation, of museums and establish categories.
Methodology
• Analytics
• Questionnaires to museums’ managers
Tool
• MUSAND
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Goal What to measure?
• Study on quantitative indicators that describe and measure the situation, penetration and use made of ICT.
Methodology
• Analytics
• Conducted semistructured surveys to museums’ managers
Tool
• MUSATIC
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Methodology. 2nd. step
Study
Goal What to measure?
• Describe and measure the situation, of Andorra’s museums websites and establish categories.
Methodology
• Record sheet
• Conducted semistructured surveys to museums’ managers
Tool
• WEB SITES
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Goal What to measure?
• Explore check and identify perspectives, opinions, attitudes, points of view on ICT.
• Sharpen results obtained by MUSATIC MUSAND
Methodology
• Qualitative
• Script
• Meeting with different museums’ staff members
Tool
• FOCUS GROUP
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Methodology. 3rd. step
Study
Goal What to measure?
• Use of ICT in museums.
• How do people interact.
• Processes of education and learning in specific cases.
Methodology
• Interview /Surveys,observation, Field work
Tool
• EDUMUSEU
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Expected outcomes 5
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Expectes
outcomes
• Get a real assessment of ICT in museums in Andorra: allow planning
• Demonstrate that technology education can be a way forward in order to show, learn and build cultural heritage.
• The results are an incentive to encourage submerge cultural heritage fully into the s. XXI and new ICT
Conclusions 6
34
Conclusions
ICT can be doubly useful for:
Globally
• Redesigning axis of cultural policies in ICT in
museums
• Enhance technological education
Specifically
Analysis and evaluation can be useful to
diagnose:
• Manage the digital reputation of museums
• Redefine focus of their websites
• Define online communication and learning
strategy per each museum
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Conclusions
We hope that the contributions of
this research, will contribute to
help rethink the strategic and
future development of museums
in Andorra,
so that the benefits flow back into
society
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Thank-you for your attention
cyanez@udad ad
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