y10 advertising

Today we are going to investigate ….

Why do we have adverts?

To

PERSUADEthe public to

BUY a certain product.

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Persuading and convincing someone to buy something is not as easy as it sounds.

To produce an effective advert

you have to have

a hook & choose your

vocabulary carefully.

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Effective adverts use positive words (a hook) that stand out and give the reader a good feeling about the product. They ignore any negatives.

Jot down two positive words, or phrases, about the ice cream pictured on the man’s advert board.

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Effective adverts convince you that you must buy the product being advertised in order to improve your life . It is

softer,gentler,kinder to yourhands!

HappierMore attractive

HealthierMore successful

ThinnerLess stressed

Smoother

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Many effective adverts contain promises ( a hook) that make you to feel that you are unable to live without their product.

Which words on the advert board make you feel that you need to own the bike being

advertised?

Ridingour bikeswillimprovehealth – you willbe morealert,fitter andfeel younger!

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Effective adverts usually have

eye catching and memorable pictures

One pictureis worth

a thousandwords!

Effective adverts may include Special Offers

free products – “buy one get one free”vouchers - money off deals

competitionsdiscounts

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Effective adverts often use Rhetorical

Questions.

Used for effect. It does not need to

be answered.The advertisers want to get us thinking about products that we have not actually thought

about buying, until the idea was skilfully put into

our minds.

Effective adverts often use BOSSY VERBS!aka imperative verbs

These verbs tell us what we need to do to get the

best out of the product being advertised.

They also help to create a wonderful word picture of what the product offers.

VISIT theamazing beach.EXPLOREthe nearbycaves.ENJOY theSunshine!

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You have one minute to jot down a BOSSY VERB in a sentence to persuade

me to go to…ENROL forour world classskiing lessons.EXPERIENCE

the thrill.ENJOY the fun.LEARN a newskill.

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Product Information Successful adverts contain all the necessary

information about the product and inform youwhere to find and buy the product.

SOCIAL MEDIA TAGS

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Many of the best adverts have a catch phrase.

It is a phrase or expression vocally repeated to the extent that saying the phrase makes

you think of the product.

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1. Harley Davidson – American by Birth. Rebel by Choice.2.Volkswagen – Think Small.3. Porsche – There is no substitute.4. Aston Martin – Power, beauty and soul.5. Walmart – Save Money. Live Better.6. Reebok – I am what I am.7. Nike – Just do it.8. Adidas – Impossible is Nothing.9. Calvin Klein – Between love and madness lies obsession.10. Marks & Spencer – The customer is always and completely right!11. Levis – Quality never goes out of style.12. Tag Heuer – Success. It’s a Mind Game.13. 3M – Innovation.14. IBM – Solutions for a smart planet.15. Sony – Make Believe.16. IMAX – Think big.17. DuPont – The miracles of science.18. Energizer – Keeps going and going and going.19. PlayStation – Live in your world. Play in ours.20. EA – Challenge everything.

http://www.advergize.com/advertising/40-best-advertising-slogans-modern-brands/3/

Effective adverts contain many of the following:

• adverts use positive words, ignoring negatives• adverts aim to convince you that you need the advertised product• adverts often contain promises• adverts have BOSSY VERBS• adverts use rhetorical questions• adverts use eye catching, memorable pictures• adverts sometimes have catch phrases• adverts give product information•SOCIAL MEDIA TAGS•adverts may have a celebrity endorsement• adverts may make offers e.g. discounts, vouchers and competitions.

Job description,

“Hook the public into

wanting something!”

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BE an advertising executive!Design NEW advertisement for

Heinz Tomato Sauce.

•Persuade your audience•Use effective techniques

1.Quick Sketch2.Photoshop

Hook your customers!Reel them in!

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