xpert summit 2011 secret shop

Secrets of aCampus Visit

Secret ShopperEmily Welsh

Experience Evaluator

January 2011 Launch10 clients

Stand alone or part of larger consult

Test drive for campus visit consult

Multiple Millennial aliases

Customized

Flat fee (expenses included)

DeliverablesNo meetings, no presentations

Robust digital written report with photos that evaluates:

•registration•drive to campus•parking & signage•admissions space•information session/interview•tour (route, aesthetic, guide, cues)•evaluations

“This secret shopper experience may be the biggest help of all to get our visit program to where it really needs to be.” -Marc Grundy, Southern Adventist

“We really liked the pictures with the captions. You had  good insights and we’re anxious to get to work on your feedback.” -Wendy Beckemeyer, Chatham University

“Wow! I feel like I just got an ‘F’ on a paper. You have given our staff many important points to consider” -Brion Morro, Moravian College

Can I Tell You a Secret?

Registration

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Drive to Campus

Parking

Signage

Admissions Space

Campus Tour

Customized

Be Proactive!There are things you can do.

• Identify your areas of concern• Drive to campus• Think about your website • Does your space represent you?• Tour campus once a semester• What are you in control of?

Secrets of aCampus Visit

Secret ShopperEmily Welsh

Experience Evaluator