xpert summit 2011 secret shop

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Secrets of a Campus Visit Secret Shopper Emily Welsh Experience Evaluator

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By Emily Welsh

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Page 1: Xpert Summit 2011 Secret Shop

Secrets of aCampus Visit

Secret ShopperEmily Welsh

Experience Evaluator

Page 2: Xpert Summit 2011 Secret Shop
Page 3: Xpert Summit 2011 Secret Shop
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January 2011 Launch10 clients

Stand alone or part of larger consult

Test drive for campus visit consult

Multiple Millennial aliases

Customized

Flat fee (expenses included)

Page 6: Xpert Summit 2011 Secret Shop

DeliverablesNo meetings, no presentations

Robust digital written report with photos that evaluates:

•registration•drive to campus•parking & signage•admissions space•information session/interview•tour (route, aesthetic, guide, cues)•evaluations

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“This secret shopper experience may be the biggest help of all to get our visit program to where it really needs to be.” -Marc Grundy, Southern Adventist

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“We really liked the pictures with the captions. You had  good insights and we’re anxious to get to work on your feedback.” -Wendy Beckemeyer, Chatham University

Page 9: Xpert Summit 2011 Secret Shop

“Wow! I feel like I just got an ‘F’ on a paper. You have given our staff many important points to consider” -Brion Morro, Moravian College

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Can I Tell You a Secret?

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Registration

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Drive to Campus

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Parking

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Signage

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Admissions Space

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Campus Tour

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Customized

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Be Proactive!There are things you can do.

• Identify your areas of concern• Drive to campus• Think about your website • Does your space represent you?• Tour campus once a semester• What are you in control of?

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Secrets of aCampus Visit

Secret ShopperEmily Welsh

Experience Evaluator