xavier massaut at ux antwerp meetup, 22 nov 2016
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Background
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Agencies Days1997-2014
Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com November 22, 2016
Design
UXR
IT
SEO
UXD
Front-End
Culture
Fashion
Architecture
Entrepreneurship
Back-EndVisual
Design
Product
Design
Interactive
DesignUsers
Customers
Typography
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Enterprise Days2015-now
Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com
November 22, 2016
Sales
Typography
Front-End
Research
Back-end
ITHR
Infrastructure
Process
SEOOnline Marketing
Design
CustomerServices Users
Customers
Product
Management
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Design
UXR
IT
SEO
UXD
Front-End
CultureFashion
Architecture
Entrepreneurship
Back-EndVisual Design
Product Design
Interactive Design Users
Customers
TypographySales
Typography
Front-End
Research
Back-end
ITHR
Infrastructure
Process
SEOOnline Marketing
Design
CustomerServices Users
Customers
Product
Management
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
#1 Redefine Yourself
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Picture © Albert Watson
Photograph by Abisag Tüllmann
Good design is …
InnovativeMakes a product usefulIs aestheticMakes a product understandableIs unobtrusiveIs honestIs long-lastingIs thorough down to the last detailIs environmentally friendlyIs as little design as possible
By Dieter Rams for Vitsœ — www.vitsoe.com/eu/about/good-design
#2 Don’t ask for permission, come with intent.
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
What might a cohesive & user centric vision look like?
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Picture © Albert Watson
#3 Get help if you need It
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Xavier Massaut @zwaaf for @UXAntwerp https://commons.wikimedia.org/wiki/File:Tanker_Sichem_Ruby.jpg
Photo by Rennett Stowe
Photo by Rennett Stowe https://blog.central.team/design-teams-as-little-tugboats-f65727290f6c#.w6w4uhgmf
Design team as little tugboats
#4 Design in Agile is like…
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
a scrambled Rubik’s cube!
https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016
November 22, 2016
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team
Xavier Massaut @zwaaf for @UXAntwerp
November 22, 2016
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #1
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #6
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #2
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #7
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #3
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #8
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #4
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #9
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #5
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #10
Xavier Massaut @zwaaf for @UXAntwerp
November 22, 2016
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #1
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #6
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #2
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #7
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #3
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #8
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #4
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #9
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #5
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #10
Xavier Massaut @zwaaf for @UXAntwerp
November 22, 2016
Design Research
Xavier Massaut @zwaaf for @UXAntwerp
November 22, 2016
Design Lead
UXDUID
Design Team #1
Design Lead
UXDUID
Design Team #2
Research Lead
UXRUXR
Research Team #1Xavier Massaut @zwaaf for @UXAntwerp
November 22, 2016
Design Lead
UXDUID
Design Team #1
Design Lead
UXDUID
Design Team #2
Research Lead
UXRUXR
Research Team #1
Xavier Massaut @zwaaf for @UXAntwerp
PO
DEV DEV
DEV
DEV DEV
DEV
PO
DEV
DEV DEV DEV
DEV
DEV DEV
DEVDEV
DEV
DEV DEV
DEV
DEV
DEV
PO
DEV
DEV DEVDEV
DEV
PO
DEV
DEV DEVDEV
DEV
https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
#5 Design Sprint
What is a design sprint?
Design sprints are a framework for teams of any
size to solve and test design problems in 2-5 days.
The idea of sprints originates with the Agile
framework. The idea of design thinking was
developed at IDEO and the d.school at Stanford.
These frameworks were adapted to the idea of
“design sprints” thanks to the Google UX teams,
Google Ventures and Google [x] and teams across
the industry.
https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf
https://developers.google.com/design-sprint/
https://developers.google.com/design-sprint/
November 22, 2016
#6 Styleguide
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
StyleguideYou need a Design System!
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
November 22, 2016 http://styleguide.stepstone.com/
https://material.google.com/#introduction-principles
#7 Job Titles
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
They need to be Meaningfull
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Title should not limit us … but they do.
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Let’s stick to Product Designer & Product Researcher
Conclusion
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Any organization that designs a system
(defined broadly) will produce a design whose
structure is a copy of the organization’s
communication structure.
Conway’s Law
http://www.melconway.com/Home/Conways_Law.html November 22, 2016
“a well-designed organization will result in well-designed products and services.”
Jordan Koschei - @jordankoschei
http://blog.invisionapp.com/what-is-a-design-culture/ November 22, 2016
Let’s get started!
November 22, 2016 Xavier Massaut @zwaaf for @UXAntwerp
Thank You!
November 22, 2016
Xavier Massaut @zwaaf for @UXAntwerp
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