www.embrioo.com want to learn? join our creative teams and develop concepts together! want to use ?...

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

WE PRESENT A TEMPLATE

OF A 360o BUSINESS CONCEPT

It will give you the toplines, the structure and the minimum required content.

For better understanding, see Real example on our home page.

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

MANY QUESTIONS TO ANSWER

FOR BUYERS / INVESTORS / YOUSELF

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Copyright © 2009, Concept for you LLC, All Rights reserved.

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

LET’S START

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Q1 - WHAT WE DO?

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

DescriptionDescription

What we do? ..................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

.....................................................................................................................................................................................

Technical characteristics (if any) ..................................................................................................................................

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

......................................................................................................................................................................................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Q2 - WHY IT WILL WORK & WHY WE DO IT?

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

......................................................................................................................................................................................

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

......................................................................................................................................................................................

Why it will work? consumer insights, trendsWhy it will work? consumer insights, trends

Our consumers /customers ? target group profile, habitts, lifestyle etc.Our consumers /customers ? target group profile, habitts, lifestyle etc.

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

......................................................................................................................................................................................

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

......................................................................................................................................................................................

How our consumers / customers address the issue today? How our consumers / customers address the issue today?

Our competitive advantageOur competitive advantage

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

awareness

preference

penetration / trial

consumer loyalty

frequency

NEW POS*

image

PR

?

marketingmarketing

?

visibility

ATTRACT

more clients / traffic

bigger basket

convertion rate

more time spent

less time spent

clients’ loyalty

at point of saleat point of sale

new business

new segment

volume push

profit increase

distribution

cost optimisation

payment collection

market share growth

businessbusiness

? EMOTION

price effect

otherother

The benefitsThe benefits

* POS - Point of Sale

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Q3 - HOW TO DO IT?

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Marketing partMarketing part

Brand / USP* / Range / Price / Packaging / Positioning / Consumption occasions / Promo mechanic (if any) ...

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

...................................................................................................................................................................................... ...

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

................................................................................................................................................................................... ......

..........................................................................................................................................................................................

..........................................................................................................................................................................................

.................................................................................................................................................................................

* Unique selling proposition

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Designs / visualsDesigns / visuals

............................................

...............................

............................................

..............................

............................................

..............................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Communication & PR partCommunication & PR part

Communication target, channels, messages, creative, media plan (if any) ............................................................

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

...................................................................................................................................................................................... ...

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

................................................................................................................................................................................... ......

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

................................................................................................................................................................................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Designs / visuals (communication) Designs / visuals (communication)

............................................

...............................

............................................

..............................

............................................

..............................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

WEB part WEB part

Web presence, web site concept, hot to promote (if any) .........................................................................................

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

...................................................................................................................................................................................... ...

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

................................................................................................................................................................................... ......

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

................................................................................................................................................................................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Designs / visuals (WEB related) Designs / visuals (WEB related)

............................................

...............................

............................................

..............................

............................................

..............................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Sales & trade marketing part Sales & trade marketing part

Shoppers, placement, display, merchandising, in-store demos, branding, b2b, loyalty programs (if any) .........

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

...................................................................................................................................................................................... ...

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

................................................................................................................................................................................... ......

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

................................................................................................................................................................................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Designs / visuals (Trade related) Designs / visuals (Trade related)

............................................

...............................

............................................

..............................

............................................

..............................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Technical characteristics of device/s (if any)Technical characteristics of device/s (if any)

• size: L/H/D:

• material:

• weight:

• durability:

• portability:

• detachable:

• other:

• technical drawings:

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

ProcessProcess

How it works? ................................................................................................................................................................

.........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

..........................................................................................................................................................................................

......................................................................................................................................................................................

Process - who does what, when, tools etc. ...........................................................

.................................................................................................................................

..................................................................................................................................

..................................................................................................................................

..................................................................................................................................

..................................................................................................................................

..................................................................................................................................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

TimelinesTimelines

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Q4 - BIZ PLANNING / FINANCIALS

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Market potential estimationsMarket potential estimations

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Revenue modelRevenue model

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Investment / cost Investment / cost

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

P&L (Profit & Loss statement)P&L (Profit & Loss statement)

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

• ..............

P&L assumptions (if more to say)P&L assumptions (if more to say)

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

Q5 - FUTURE PERSPECTIVE

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

launch + x mo +x mo+x mo +x mo+1 mo

.......................

Product Development roadmap (if any)Product Development roadmap (if any)

.......................

.......................

....................

....................

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

• ..............

SWOT analysisSWOT analysis

WEAKNESSES

• ..............• ..............

• ..............

OPPORTUNITIES

STRENGHTS

THREATS

www.embrioo.com www.embrioo.com

Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one! Want to learn? Join our Creative teams and develop concepts together! Want to use? Find THE WINNING concept for you or order one!

THIS WAS IT!

WE WISH YOU SUCCESS WITH WHAT IS ON YOUR MIND.

DO NOT GIVE UP. GO FOR YOUR DREAM ... TAKE THE CHALLENGE!

WE STAY WITH YOU! Embrioo team.

PS: It is harder than you imagine, but worthed at the end.