www.cruisebaltic.com bo nylandsted larsen project director klaipeda, may 23, 2007 cruise baltic...

www.cruisebaltic.com

Bo Nylandsted Larsen

Project Director

Klaipeda, May 23, 2007

Cruise Baltic ProjectUse of marketing tools for cruise business development

Today's Subject

501.000.000 - marketing

332.000.000 - marketing tools

332.000.000 for marketing tools

“Some people believe football is a matter of life and death.I am very disappointed with that attitude.

I can assure you, it is much, much more important than that”

Bill Shankly, Liverpool Football Club

About Cruise Baltic Project

One common target

Statement from Cruise Baltic Development Forum

”…An early successful forerunner in this field is the Cruise Baltic Project, which

demonstrates a clear success story and great example of close coordination

between destinations and ports within the Baltic Sea Region….”

Strategic Partners EU funding - Interreg III B CBP

Steering Group = all participating partners

Service Standards

Business Partners Scandinavian Airlines

Rezidor SAS

Secretariat

Branding

PR & Press Marketing

Baltic themes across destinations

Marketing Tools

handbook•Various give-aways

Product guide

Roll-up for trade shows

Welcome Sign

E-learning program

Other marketing tools

• Local cruise network

• Press

• Destination film

Baltic Sea Region 3 minutes of inspiration

click

How do we promote theBaltic Sea Region

• Thematic products • Common standards and good infrastructure • Clean,safe and English speaking

• Customer driven• Easy / efficient to sell• Good earnings

Finally

any questions ?

Bo Nylandsted Larsen

Cruise Baltic Project bnl@woco.dk www.cruisebaltic.com

Roll-up for trade shows

www.cruisebaltic.com

UK ’consumer version’