www.cruisebaltic.com bo nylandsted larsen project director klaipeda, may 23, 2007 cruise baltic...
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www.cruisebaltic.com
Bo Nylandsted Larsen
Project Director
Klaipeda, May 23, 2007
Cruise Baltic ProjectUse of marketing tools for cruise business development
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Today's Subject
501.000.000 - marketing
332.000.000 - marketing tools
332.000.000 for marketing tools
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“Some people believe football is a matter of life and death.I am very disappointed with that attitude.
I can assure you, it is much, much more important than that”
Bill Shankly, Liverpool Football Club
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About Cruise Baltic Project
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One common target
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Statement from Cruise Baltic Development Forum
”…An early successful forerunner in this field is the Cruise Baltic Project, which
demonstrates a clear success story and great example of close coordination
between destinations and ports within the Baltic Sea Region….”
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Strategic Partners EU funding - Interreg III B CBP
Steering Group = all participating partners
Service Standards
Business Partners Scandinavian Airlines
Rezidor SAS
Secretariat
Branding
PR & Press Marketing
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Baltic themes across destinations
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Marketing Tools
handbook•Various give-aways
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Product guide
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Roll-up for trade shows
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Welcome Sign
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E-learning program
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Other marketing tools
• Local cruise network
• Press
• Destination film
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Baltic Sea Region 3 minutes of inspiration
click
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How do we promote theBaltic Sea Region
• Thematic products • Common standards and good infrastructure • Clean,safe and English speaking
• Customer driven• Easy / efficient to sell• Good earnings
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Finally
any questions ?
Bo Nylandsted Larsen
Cruise Baltic Project [email protected] www.cruisebaltic.com
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Roll-up for trade shows
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www.cruisebaltic.com
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UK ’consumer version’