wvrhc wordmark/image/logo design brief

WVRHCThe West Virginia & Regional History Center

Introduction

The West Virginia & Regional History Center (WVRHC) requires a wordmark and image/logo to use in digital and print marketing materials, as well as a watermark for images in digital collection.

Specifically, the wordmark/image/logo needs to work in black and white, in color, as a website header, logotype, letterhead, and as a watermark.

Meta DescriptionThe WVRHC collects, preserves, and provides public access to materials that show the history and culture of West Virginia and the central Appalachian region.

Meta Keywords WVRHC, West Virginia & Regional History Center, History Center, WV History, Appalachia

WVRHC Watermark History

Previous Branding

Previous Branding Cont’d.

Data Mining

Target Audience:

* Scholarly Researchers* WVU Students* Community - Obituaries - Genealogy

Key Concepts/Keywords:

* Statehood* Geography* WV Culture* History

Peer Institutions

Bentley Historical Libraryhttp://bentley.umich.edu/

The Bancroft Library http://bancroft.berkeley.edu/

South Caroliniana Libraryhttp://library.sc.edu/p/Collections/SCL?

American Heritage Center http://www.uwyo.edu/ahc/index.html

Harry Ransom Centerhttp://www.hrc.utexas.edu/

Dolph Briscoe Center for American Historyhttp://www.cah.utexas.edu/index.php

LSU Libraries: Special Collectionshttp://www.lib.lsu.edu/special/cc/llmvc.html

University of Alaska, Fairbankshttps://www.uaf.edu/

Texas Collection and University Archives http://www.baylor.edu/lib/texas/index.php?id=868063

University of Oklahoma Librarieshttps://libraries.ou.edu/locations/?id=22

University of Delaware Library: Special Collectionshttp://www.lib.udel.edu/ud/spec/

Research Guides at University of Washington Librarieshttp://guides.lib.washington.edu/pnw

Archives & Special Collections at the Thomas J. Dodd Research Centerhttp://doddcenter.uconn.edu/asc/

University of Arkansas Libraries: Special Collectionshttp://libinfo.uark.edu/specialcollections/

State of Maryland Collectionhttp://www.lib.umd.edu/special/collections/maryland/home

Design Inspiration

Peer Logo Research

Title Website URL LogoAmerican Heritage Center www.uwyo.edu/ahc/ University LogoBentley Historical Library http://bentley.umich.edu/ University LogoBancroft Library http://bancroft.berkeley.edu/ WordmarkSouth Carolina Library http://library.sc.edu/p/Collections/SCL University LogoHarry Ransom Center http://www.hrc.utexas.edu/ WordmarkBriscoe Center for American History http://www.cah.utexas.edu/ Custom LogoLouisiana and Lower Mississippi Valley Collections http://www.lib.lsu.edu/special/cc/llmvc.html University LogoUniversity of Alaska Fairbanks https://www.uaf.edu/ Custom LogoThe Texas Collection http://www.baylor.edu/lib/texas/ University LogoWestern History Collections https://libraries.ou.edu/locations/?id=22 University LogoUniversity of Delaware Library Special Collections http://www.lib.udel.edu/ud/spec/ WordmarkPacific Northwest Collection  http://guides.lib.washington.edu/pnw University LogoThomas J. Dodd Research Center http://doddcenter.uconn.edu/asc/ University LogoUniversity of Arkansas Libraries Special Collections http://libinfo.uark.edu/specialcollections/ University LogoState of Maryland Collection http://www.lib.umd.edu/special/collections/maryland/home University Logo

University Relations Designs

Ideation

Ideation Cont’d.

Ideation Cont’d.

Rough Comps

Rough Comps Cont’d.

Rough Comps Cont’d.

Rough Comps Cont’d.

Feedback

Feedback from meeting with John Cuthbert and Lori Hostuttler consisted of the following remarks:

Color PalletUtilize a color pallet that is more vintage and speaks to history and heritage. Perhaps utilizing the WVU color pallet’s vintage colors - grays, browns, dark golds.

Typography Utilize a more antique typography that incorporates sans serifs such as a hand written or script typeface.

Imagery Use a more reductive image base that is antique in nature, historic, or heritage in nature.

Also, eliminate the use of the ‘+’ sign and the ‘wvr’ on one line by itself.

Mood Experience

Mood Experience Cont’d.

Ideation 2

By examining successful logos for Mood Experiences for various history centers in the United States of America, we can see the following trends:

• Architectural Logos w/Wordmarks

• Statehood Logos w/Wordmarks

• Thematic Logos w/Wordmarks

• Slogan Logos w/Wordmarks

Ideation 2 Cont’d.

Ideation 2 Cont’d.

Ideation 2 Cont’d.

Ideation 2 Cont’d.

Ideation 2 Cont’d.

Rough Comps 2

Rough Comps 2 Cont’d.

Rough Comps 2 Cont’d.

Rough Comps 2 Cont’d.

Logotyping

After getting a consensus from other designers at West Virginia University, the following three logos have been logotyped in a manner that shows how they can exist in varying colors - black and white, screen print, or full color - and in various states (with or without associated imagery, and reductive in nature for small spaces, insignias, and watermarks):