wsi making a difference€¦ · campaign results (after 1 year) ... , facebook & houzz x30!9...

WSIMakingADifference

!1

WSI eStrategies, Ottawa, Canada

ClientCaseStudy

!2

StoneSense is a supplier of natural stone countertops in Ottawa, Canada.

InitialChallenges:!3

Prior“DigitalMarketingAgency”chargedthemalotandproducednoresults

Poorlydesignedwebsiteandnowebtraffic(approx.200visitspermonth)

Poorreputationandbadreviewswereimpactingsales

Wastiredofseeingtheircompetitorsparkinglotsfullwhiletheystruggledtokeepthelightson

© 2018 WSI. All rights reserved.

!4

Pre-CampaignMetrics

Aug1st2016:WSIRECORDEDthefollowingbaseline:

• NorankinSearchEnginesformainkeywordsthatincluded:• GraniteCountertopsOttawa• MarbleCountertopsOttawa• QuartzCountertopsOttawa• TilesOttawa• TilesStoresOttawa

• Webtrafficatanall-timelowatabout350visitspermonth.Mostofthiswasinternaltraffic

• Appliedfiltersforspam&internaland#droppedmuchlower

• NoleadshadevercomeinfromtheInternet• Novisibilityinlocalmap• Companywasinfinancialtrouble

!5

InandaroundOttawa

TargetSegment

Homeowners BusinessesE.g.Tiffanies

Contractors (flipsorremodels)

CommercialOfficeBuildings

HeavycompetitionincludingBigBox

StoresPAINPOINT

© 2018 WSI. All rights reserved.

!6

OurObjectives

ClientsGoals:Increaseleadsandsalesandgetpositivereviewsfortheirbusiness.OurObjectives:1. Increasewebtraffictogenerateinquiriesandfoot

traffic2. Implementapositivereviewstrategy

!7

OurSolution-Aug2016StartSEO

FocusonlocalSEO

On-pageoptimization

Strategiclinkbuilding

NewWebsite

• Responsive• Freshdesign• Winnerof2017WMAWebAward

ContentMarketing

• Articles• PressReleases

• BlogPosts• Webpagestotargetnicheproducts

SocialMedia

• Socialbookmarking

• Facebook&Instagram

• Videocreation&optimization

• Optimizationofsocialmediaprofiles

ReviewStrategy

• Targetedapproachtoincreasepositivereviewsfromcustomers

Monthlyreportstotrackcampaignperformance

!8

CampaignResults (After1Year)

2017Trafficwasupby238%over2016(2018istrendingevenhigher)

69%ofalltrafficnowcomesfromsearch

Increasedfoottrafficintotheshowroom

Increaseinphonecallsintothestore

Top3positionforallhighvaluekeywords

VisibilityintheLocalMapPack(top3forallkeywords)

IncreasedpositivereviewsonG-business,Facebook&HouzzX30

!9

HowDidWSIMakeaDifference?

TookalocalcompanyinOttawawithoutabrandorwebpresenceandturnedthemintoaDigitalMarketingsuccessstory.

TurnedthemfromZerotoHeroinGoogle

Helpeddriveaconstantflowofwebandfoottrafficintotheirshowroominlessthan18months.

Connectedthemwiththeircustomers

ClientwasalsoabletoincreasesalesincertainnicheareassuchasexotichardwoodsandNeolithtiles.

Expandedtheirproductnichecatelogue

Theclientisnowbeatingtheirbiggercompetitorswithmuchlargerbudgetsandallthebigboxstores!

Turnedthemintoacompetitor

Helpedtheclientaddanadditional5000SQ/FTtotheirshowroomandhire2newsalesstaff.

Expandedtheirshowroomandstaff

Helpedthemwin2Awards:2017WMAWebAwardsandthe2018WSIPeople’sChoiceAward

MadethemaMulti-AwardWinner

© 2018 WSI. All rights reserved.

!10

WinnerofMultipleIndustryAwards!

WSIPeople’sChoiceAwardWinnerin2018

WMAWebAwardWinnersin2017HomeBuildingStandardofExcellence

!11

Testimonial

ClientTestimonialIhiredWSItoworkonouronlinemarketingstrategyanditdoesworkreallywell!Ihavetosay,IamgladIhaveMark&Kimonourteam.Theyhelpusalot,theylistentowhatweneed,andtheyanswermyquestionsrightaway.OurGooglerankhasincreasedbigtimeinayear.Professionalteam,nicestaff,highlyrecommendthemfore-strategies!

BettyLi,CO/Owner,StoneSense,Ottawa