wsi 10 minute intro digital marketing

10 minuteIntro

WSI’s Internet Marketing Services

AGENDAInitial Meeting

Web Scan, Insights, Analysis

Web DesignHeat Map, Layout , CMS, Conversion Strategy

AnalyticsKeywords, Referrers, Goals Funnels

MarketingPPCSEOSMOE-mail

INITIAL MEETING

Some Customers

Web Scan, Insights, Analysis

WebScan Site Analysis

All of our websites have to pass this test at launch

Initial Keyword Research

Geographic and Related Terms

High Growth Related Terms

WEBSITE DESIGNHeat Map, Layout , CMS, Conversion Strategy

We Build Sites The Way People Look & Read

The Golden Triangle• Eye tracking study

determines how visitors view web pages

• Why Navigationis Top & Left

8

Design & Layout Features

Product Navigation

=Left

Standard Info = Top

Phone Number

Prominent

Logo = Key Top Left position

This Design Will Not Stand Much Text, so, text hidden to

the eye but not to Google

Easy To Use Back Office (CMS)

• Very Search Engine Friendly• SEO at Product Level• Can Add Unlimited Pages• Includes Help Manual• Includes E-mailer• Includes Reporting• Includes Intranet• Includes Events

Conversion Architecture

• Clear Images• Related Products• Calls To Action• Easily Navigable

• Clear 1 Stop Checkout• Registration Optional

ANALYTICS

Keywords, Referrers, Goals Funnels

Why is Analytics Important ?

• A website is a Sales Machine or a Lead Generator• It should be managed like a sales person• Left alone it will decline• Using Analytics will improve performance by:

– Understanding what your customers and prospects are doing on your site

– Understanding and testing what works• If you don’t measure you can’t manage• Helps Measure What Marketing Works

Analytics Dashboard –Free With Hosting

• Key Stats and Comparatives• Which Marketing Campaigns

Are Working Best?• What is Most Popular Content• What Are Users Searching

For?• How Are You Being Found?• Where Should Future

Marketing Be Spent?• Benchmarking

Set Goals For Valuable Behaviour

27%20%

Small Informed Improvements Can Radically Increase Sales

MARKETINGPPC SEOSMOE-mail

Pay Per Click Campaigns ( Adwords)

• We Bid For Positions On Google• We Split Test Adverts,

Headlines, & Landing Pages to get the Best Results

• Monthly Reporting on what is working best

Organic Pos %

1 27.1

2 11.7

3 8.7

4 5.1

5 4.0

6 4.1

7 4.1

8 3.2

9 2.8

10 3.6

PPCPos

%

1 7.4

2 3.4

3 1.1

4 .3

5 2.6

6 .9

7 1.7

8 .4

9 .1

10 .4

Improve Campaigns with Organic Success

Increase Sales 3-5 times by getting

Organic Positions

Average 1.2%

Average 5.5%

Can Target ‘000s of Words

Can Target a Few Words

SOCIAL MEDIA

More Social Media

• Happy to Send My Social Media Presentation from last 10 Minute Presentation

Social Media Increase Sales

Social Media Plans• Blogging• Facebook• Twitter• YouTube• MySpace• Linked In• Squidoo• Stumble Upon• Image Sharing• Video Sharing• Forums• Reviews• Monitoring what is

said• Responding• Show Your Expertise

& • E-mail is the Glue

SMO now Key SEO & Conversion Strategy

LowValue

HighValue

Keyword stuffing

Link tradingAutomated content generation

Automatedblog spam

IP cloaking

On pageoptimization

Parasite hosting

Injected links

Paid directorylink building

Do followblog comments

Press releaseoptimization

Wikipedia linksSearch enginesubmission

Spam reportingcompetitors

DMOZ, Yahoosubmission

Metakeywords

XML Sitemapcreation

Vertical searchtargeting

Keyword research

Rewriting dynamic URLs

Embedded widgets& badges

Viral contentLinkbait

PageRank sculpting

Internal linkarchitecture

AND FINALLY........ What We Give Away

Free Social Media Strategy Kit

• All Of Our Social Media Customers Get Our Free Social Media Strategy Kit

£100 Off Google Campaign Clicks

Help Yourself to Our Resources

• wsi-ebizsolutions.biz/resources Gateway to many of our resources• wsi-ebizsolutions.biz/webinars Our monthly expert webinars• wsi-ebizsolutions.biz/blog Access to our regular blog• wsi-ebizsolutions.biz/whitepapers Access to our marketing White Papers• wsi-ebizsolutions.biz/videos Our Video / Webinar Archive

Follow Us

• Facebook.com/wsiyorkshire• Linkedin.com/in/wsiyorkshire• Youtube.com/wsiyorkshire• Twitter.com/wsiyorkshire

Does Any Other Web Company Offer So Much?