worst practices in corporate incubation (workshop slides)

F*** ups

WHYworst practices ?

Introduce yourself Hello, my name is ________________. I work at ____________________________, and my biggest mistake was _________________.

Fantasy company name

Describe Your F*** up

Corporate Incubation & Acceleration Summit 2015

Boris Milkowski,Managing Director, Goodpatch Berlin

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boris@goodpatch.com

At Goodpatch since July 2013

- Master’s in Media Design, Keio University, Japan

- CEMS Master’s in International Mgmt,

University of St.Gallen, Switzerland

Previous companies:

Deutsche Bank, Puma, Filippa K, Porsche

Corporate Incubation & Acceleration Summit

Stanford’s ME310(2011- 2013)

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ME310 is a course where students from Stanford University and Leading Global Universities tackle Design Innovation Challenges posed by Global Corporations

Corporate Incubation & Acceleration Summit

Stanford’s ME310(2011- 2013)

INTRO

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Corporate Incubation & Acceleration Summit

Stanford’s ME310(2011- 2013)

INTRO

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Corporate Incubation & Acceleration Summit

Stanford’s ME310(2011- 2013)

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Corporate Incubation & Acceleration Summit

Academic x Corporate Collaboration

Projects

9

Company

Team

FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit

Academic x Corporate Collaboration

Projects

10

Embedded Projects

Company

Team

Company

Team

FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit

Academic x Corporate Collaboration

Projects

11

Embedded Projects

Joint development

Company

Team

Company

Team

ProductTeam Goodpatch

Company

FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit

Academic x Corporate Collaboration

Projects

12

Embedded Projects

Joint development

Company

Team

Company

Team

ProductTeam Goodpatch

Company

Concept Research

Culture

Get Shit Done

FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit 13

X

Our Company

GOODPATCH

INTRO

A UI Design Company at heartINTRO

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UI Design UX Design Strategic Design

Development

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Goodpatch Berlin

Boris, Managing Director

Julia, Developer Shoko,

Interaction DesignerQiao, Developer

Simon, Interaction Designer

Jan, UI Designer

Not in picture: Andi, UI Designer / Naijo, UI Designer

INTRO

Team at 4 years anniversary on Sep 1, 2015INTRO

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Goodpatch TokyoINTRO

Form Teams of 4.

Come up with a name for your Incubator.

Workshop

1List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive!

List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive!

10 mins

List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive!

Share

2Which of the items on our list are we ALREADY DOING, in same form or another? What is the impact? (Pick one) Be brutal!

10 minsWhich of the items on our list are we ALREADY DOING, in same form or another? What is the impact? Be brutal!

3What can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!

10 minsWhat can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!

ShareWhat can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!

Thank you!

Come see our Booth!

GOODPATCH DESIGN PROCESS

GOODPATCH DESIGN PROCESS

OV

ERVIEW

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GO

OD

PATCH

DESIG

N PRO

CESS

It all starts with identifying Problems Worth Solving, followed by a team building with the client in the form of a collaborative design kickoff workshop. Through continuous prototyping, we develop the Minimal Lovable Product (MLP) – an initial version of the product that a small number of users love.

Good software is never done. We imagine our client relationship to extend beyond the first launch, as we continue to collaborate on developing the product vision and growth.

GOOD

PRODUCTS

GOOD

PROTOTYPES

GOOD

PEOPLE

GOOD

PROBLEMS

REFINEMENT

NEW

DISCOVERY

NEW

IMPLEMENTATION

PRODUCT

ADVANCEMENT

CLIENT BRIEF &

CREATIVE SCOPE

DESIGN

KICKOFF

TEAM

BUILDING

IDEATION

DISCOVERY IMPLEMENTATION DELIVERY: MLP

(MINIMAL LOVABLE PRODUCT)

REVIEW

REVIEW REVIEW

2ND RELEASEUSERFEEDBACK

1ST RELEASE

REVIEW

REVIEW REVIEW

USERFEEDBACK

REFINEMENT

NEW

DISCOVERY

REVIEW

REVIEW

Overview