workshop summary & event planning

Planning for success

a sample Event Plan & Mood boardRamallah - Feb 14 - 2013Session #5by @rchakaki

Monday, February 25, 13

Event Planning

• The objective & KPIs

• Attendees

• The mood aka brand / identity

• The & space

• F&B

• The Program

• Communication (before, during, after)

• Media (social & traditional - before, during, after)

• Follow up

• Budget (mentioned, but left for the team to address in detail)

Monday, February 25, 13

Objectives & KPIs

• Celebrate YES

• Launch Welfare30 among target group

• Register 300 people on the site

• Capture 10 success stories in video and photos

• ? Other

Monday, February 25, 13

attendees

• Entrepreneurs

• Media

• Government?

• Partners

• what will each one benefit?

• will they feel at home?

• How will they be engaged?

Monday, February 25, 13

The mood

youthfulentrepreneurial

informalspirited

creative

engagingdigital

fun

Monday, February 25, 13

Monday, February 25, 13

Monday, February 25, 13

Monday, February 25, 13

The space

youthfulentrepreneurial

informalspirited

creative

engagingdigital

fun

Monday, February 25, 13

Monday, February 25, 13

banners & photo displays

• key messages

• hashtag reminders

• directions

• celebration of entrepreneurs (blowup photos of themselves)

Monday, February 25, 13

Monday, February 25, 13

live transmit - tweet, blog & photo share

#welfare30Monday, February 25, 13

content capture - video, audio & photos

Monday, February 25, 13

F&B

Monday, February 25, 13

Monday, February 25, 13

The program

Monday, February 25, 13

Time In public Behind the scene

who’s In charge

5 - 5:30Doors Open &

ReceptionColoring wall

Photo & Video booth

5:30 - 5:35 MC

5:35 - 5:45 Keynote

5:45 Telecast - Entrepreneur Guest from Abroad

6 Startup Pitch / Announcement

Monday, February 25, 13

Communication (before - during - after)

Monday, February 25, 13

Invitation

email listemail invitation templatersvp managementonline event notificationofficial non email inviteswho’s in-charge?

Monday, February 25, 13

an update

list speakerslist event activitiesgive more detail...

again.. on the website.. drive traffic to your site

Monday, February 25, 13

during

speakerslive social engagementmusicnon-verbal communication (images, engagement tools)

Monday, February 25, 13

after

surveyphotos and video sharingcalls to action...event stats.

Monday, February 25, 13

Media

Monday, February 25, 13

media

• key messages (why would they want to listen)

• spokesperson briefing

• press planning

• type of media

• pre-during-post event

Monday, February 25, 13

rama chakakiabout.me/rchakaki thank you!

Monday, February 25, 13