workshop summary & event planning
DESCRIPTION
Welfare 30 - Communications Workshop Day 5TRANSCRIPT
Planning for success
a sample Event Plan & Mood boardRamallah - Feb 14 - 2013Session #5by @rchakaki
Monday, February 25, 13
Event Planning
• The objective & KPIs
• Attendees
• The mood aka brand / identity
• The & space
• F&B
• The Program
• Communication (before, during, after)
• Media (social & traditional - before, during, after)
• Follow up
• Budget (mentioned, but left for the team to address in detail)
Monday, February 25, 13
Objectives & KPIs
• Celebrate YES
• Launch Welfare30 among target group
• Register 300 people on the site
• Capture 10 success stories in video and photos
• ? Other
Monday, February 25, 13
attendees
• Entrepreneurs
• Media
• Government?
• Partners
• what will each one benefit?
• will they feel at home?
• How will they be engaged?
Monday, February 25, 13
The mood
youthfulentrepreneurial
informalspirited
creative
engagingdigital
fun
Monday, February 25, 13
Monday, February 25, 13
Monday, February 25, 13
Monday, February 25, 13
The space
youthfulentrepreneurial
informalspirited
creative
engagingdigital
fun
Monday, February 25, 13
Monday, February 25, 13
banners & photo displays
• key messages
• hashtag reminders
• directions
• celebration of entrepreneurs (blowup photos of themselves)
Monday, February 25, 13
Monday, February 25, 13
live transmit - tweet, blog & photo share
#welfare30Monday, February 25, 13
content capture - video, audio & photos
Monday, February 25, 13
F&B
Monday, February 25, 13
Monday, February 25, 13
The program
Monday, February 25, 13
Time In public Behind the scene
who’s In charge
5 - 5:30Doors Open &
ReceptionColoring wall
Photo & Video booth
5:30 - 5:35 MC
5:35 - 5:45 Keynote
5:45 Telecast - Entrepreneur Guest from Abroad
6 Startup Pitch / Announcement
Monday, February 25, 13
Communication (before - during - after)
Monday, February 25, 13
Invitation
email listemail invitation templatersvp managementonline event notificationofficial non email inviteswho’s in-charge?
Monday, February 25, 13
an update
list speakerslist event activitiesgive more detail...
again.. on the website.. drive traffic to your site
Monday, February 25, 13
during
speakerslive social engagementmusicnon-verbal communication (images, engagement tools)
Monday, February 25, 13
after
surveyphotos and video sharingcalls to action...event stats.
Monday, February 25, 13
Media
Monday, February 25, 13
media
• key messages (why would they want to listen)
• spokesperson briefing
• press planning
• type of media
• pre-during-post event
Monday, February 25, 13
rama chakakiabout.me/rchakaki thank you!
Monday, February 25, 13