work product.ppt

Leadership & Work Product Examples

Steve Younan

MARKETING - SUZUKIMARKETING - SUZUKI

U.S. Light Vehicles Suzuki Retail Sales0.0%2.0%4.0%6.0%8.0%

10.0%12.0%14.0%16.0%18.0%20.0%

+10.3%

+18.9%

2011 Sales Increase versus Prior Year

SUZUKI SALES RESULTS

2012 SUPER BOWL COMMERCIAL

Results: Recognized by ABC News (Nightline)

“the most original Super Bowl car ad this year maybe Suzuki”

Launched New Kizashi Ad Campaign on Super Bowl XLVI

KBB.com2nd Largest Shopping Jump of any model in post-game week

with +40% increase.

Kizashi Feb 2012 Sales +77% YOY

2012 SUPER BOWL COMMERCIAL

2012 Suzuki Kizashi

2011 KIZASHI CAMPAIGN

Launched “Kizashi Kicks” Campaign (Jan ‘11): Presenting

Kizashi as Fun-to-Drive Alternative to Conventional Mid-Size Sedans.

Results: +22% Retail Sales

increase during model’s second year in market facing new

competitors.

Agency: Siltanen & Partners

Communicated advantages v. aspirational cars in a memorable & humorous manner

2011 KIZASHI CAMPAIGN

In Addition to Managing Brand and Advertising Campaigns, also Responsible for Managing:

-Website and Digital Communication- Experiential Marketing Programs

-National Auto Shows- Promotions

SUZUKI MARKETING

WEBSITE

KIZASHI MICROSITE

Agency: Siltanen & Partners

Celebrating Awards and Differentiating AWD Technology

PRINT / iMAG

The Baylor Group

Confidence: Safety

Engaging Technology Display

Drama

AUTO SHOWS

APEX

Kizashi Kicks Road Show - Multi-City Test Drive & Experiential Tour “Bringing TV Spot to

Life”

Comparison Test Drives

Quality Comparison Wall

Concept Cars & Heritage Display

E-Photo Sharing (Motorized Sofa Rides)

Test Track

EXPERIENTIAL MARKETING

State Fairs, Festivals & Events

Mall Displays: The Baylor Group Creative: Siltanen & Partners

Digital Ads - Targeted Rich Media

HOLIDAY PROMOTION

MARKETING - NISSAN

Successful 2004 Titan Launch Resulted in Sales Performance that Out-Paced Nissan Division’s Sales as Compared to the

#1 Import Brand Competitor.

SUZUKI MARKETING

Titan vs Tundra

Altima vs Camry

Nissan vs Toyota

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0% 74.5%

55.2%48.2%

Titan at 75% of Toyota Tundra sales exceeded Nissan’s top selling passenger car and Nissan division sales when measured against Toyota.

SALES RESULTS

CY04 sales comparison ratio

Titan 83,848 Altima 235,889 Nissan 855,002 Tundra 112,484 Camry 426,990 Toyota 1,772,122

Towing

Interior

Cargo

Off-RoadPower

CREATIVE: CHIAT-DAY

2004 Titan $100M Multi-Media Launch Featured Gritty and Confident “In Your Face” Ads Hitting the Target’s Most Relevant Area of Needs.

TITAN LAUNCH CAMPAIGN

CREATIVE: CHIAT-DAY

TITAN LAUNCH CAMPAIGNPrint: Theme from TV campaign continues, backed up by compelling facts.

PRODUCT DEVELOPMENT

AMERICAN SUZUKI LINE UP

A Diverse and Award-Winning Line-up of Cars, Trucks and SUVs with available All-Wheel-Drive across the

range.

J.D. Power & Assoc. #1 in

Owner Appeal 2011

Auto Pacific: #1 Owner

Satisfaction 2010 & 2011Enthusiast Acclaim: “Best handling

FWD car we’ve driven” -Autoweek“Can embarrass cars costing twice as much” –Autoblog

“Fit and finish is first-rate” -Car & Driver

2011 SUZUKI KIZASHI

“A Premium Sedan without the Premium Price Tag”

2009 SUZUKI EQUATOR

2004 NISSAN TITANThe First True Full-Size Import Pickup Alternative

Multiple “Truck of the Year” Award WinnerNumerous Segment Firsts & Exclusives:

•Most Powerful Standard Engine (5.6L V8)

•Best-in-Class Towing (9,500 lbs.)

•Best-in-Class Off-Road Capability

•Best-in-Class Interior Room (Crew Cab)

•Utili-Track Bed Tie-Down System.

•180 Degree Wide-Open Rear Doors.

•Built-in Lockable Bed-Side Storage.

2000 NISSAN XTERRAAffordable 4x4 Authenticity with Style: “Everything You Need,

Nothing You Don’t”

Winner: North American Truck of the Year Award

Winner: Motor Trend SUV of the Year

Winner: Automobile Magazine’s“All-Star”

2000 NISSAN FRONTIERAmerica’s 1st Crew Cab Compact Pickup

Photo: 2001 Super Charger model shown

Followed up by 1st Long Bed Compact Crew Cab in 2002

SALES TRAINING - SUZUKI

RETAIL EXPERIENCE & TRAINING

Restructured and Led Suzuki Sales Training & Consumer

Experience Programs Utilizing Innovative New Field Tools.

Results: Class-Leading Consumer Ratings.

Industry 1st Fully Customized iPad Sales Training App (03/2011)

#1 Non-Luxury Asian Brand in 2011 J.D. Power SSI

Buyer Survey

Kia

Mitsubishi

Mazda

Hyundai

Subaru

Honda

Nissan

Toyota

Scion

Suzuki

736

742

746

750

755

756

760

765

766

781

RETAIL EXPERIENCE & TRAINING

Thank You

Steve Younan