work product.ppt
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Steve Younan Work product examplesTRANSCRIPT
Leadership & Work Product Examples
Steve Younan
MARKETING - SUZUKIMARKETING - SUZUKI
U.S. Light Vehicles Suzuki Retail Sales0.0%2.0%4.0%6.0%8.0%
10.0%12.0%14.0%16.0%18.0%20.0%
+10.3%
+18.9%
2011 Sales Increase versus Prior Year
SUZUKI SALES RESULTS
2012 SUPER BOWL COMMERCIAL
Results: Recognized by ABC News (Nightline)
“the most original Super Bowl car ad this year maybe Suzuki”
Launched New Kizashi Ad Campaign on Super Bowl XLVI
KBB.com2nd Largest Shopping Jump of any model in post-game week
with +40% increase.
Kizashi Feb 2012 Sales +77% YOY
2012 SUPER BOWL COMMERCIAL
2012 Suzuki Kizashi
2011 KIZASHI CAMPAIGN
Launched “Kizashi Kicks” Campaign (Jan ‘11): Presenting
Kizashi as Fun-to-Drive Alternative to Conventional Mid-Size Sedans.
Results: +22% Retail Sales
increase during model’s second year in market facing new
competitors.
Agency: Siltanen & Partners
Communicated advantages v. aspirational cars in a memorable & humorous manner
2011 KIZASHI CAMPAIGN
In Addition to Managing Brand and Advertising Campaigns, also Responsible for Managing:
-Website and Digital Communication- Experiential Marketing Programs
-National Auto Shows- Promotions
SUZUKI MARKETING
WEBSITE
KIZASHI MICROSITE
Agency: Siltanen & Partners
Celebrating Awards and Differentiating AWD Technology
PRINT / iMAG
The Baylor Group
Confidence: Safety
Engaging Technology Display
Drama
AUTO SHOWS
APEX
Kizashi Kicks Road Show - Multi-City Test Drive & Experiential Tour “Bringing TV Spot to
Life”
Comparison Test Drives
Quality Comparison Wall
Concept Cars & Heritage Display
E-Photo Sharing (Motorized Sofa Rides)
Test Track
EXPERIENTIAL MARKETING
State Fairs, Festivals & Events
Mall Displays: The Baylor Group Creative: Siltanen & Partners
Digital Ads - Targeted Rich Media
HOLIDAY PROMOTION
MARKETING - NISSAN
Successful 2004 Titan Launch Resulted in Sales Performance that Out-Paced Nissan Division’s Sales as Compared to the
#1 Import Brand Competitor.
SUZUKI MARKETING
Titan vs Tundra
Altima vs Camry
Nissan vs Toyota
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0% 74.5%
55.2%48.2%
Titan at 75% of Toyota Tundra sales exceeded Nissan’s top selling passenger car and Nissan division sales when measured against Toyota.
SALES RESULTS
CY04 sales comparison ratio
Titan 83,848 Altima 235,889 Nissan 855,002 Tundra 112,484 Camry 426,990 Toyota 1,772,122
Towing
Interior
Cargo
Off-RoadPower
CREATIVE: CHIAT-DAY
2004 Titan $100M Multi-Media Launch Featured Gritty and Confident “In Your Face” Ads Hitting the Target’s Most Relevant Area of Needs.
TITAN LAUNCH CAMPAIGN
CREATIVE: CHIAT-DAY
TITAN LAUNCH CAMPAIGNPrint: Theme from TV campaign continues, backed up by compelling facts.
PRODUCT DEVELOPMENT
AMERICAN SUZUKI LINE UP
A Diverse and Award-Winning Line-up of Cars, Trucks and SUVs with available All-Wheel-Drive across the
range.
J.D. Power & Assoc. #1 in
Owner Appeal 2011
Auto Pacific: #1 Owner
Satisfaction 2010 & 2011Enthusiast Acclaim: “Best handling
FWD car we’ve driven” -Autoweek“Can embarrass cars costing twice as much” –Autoblog
“Fit and finish is first-rate” -Car & Driver
2011 SUZUKI KIZASHI
“A Premium Sedan without the Premium Price Tag”
2009 SUZUKI EQUATOR
2004 NISSAN TITANThe First True Full-Size Import Pickup Alternative
Multiple “Truck of the Year” Award WinnerNumerous Segment Firsts & Exclusives:
•Most Powerful Standard Engine (5.6L V8)
•Best-in-Class Towing (9,500 lbs.)
•Best-in-Class Off-Road Capability
•Best-in-Class Interior Room (Crew Cab)
•Utili-Track Bed Tie-Down System.
•180 Degree Wide-Open Rear Doors.
•Built-in Lockable Bed-Side Storage.
2000 NISSAN XTERRAAffordable 4x4 Authenticity with Style: “Everything You Need,
Nothing You Don’t”
Winner: North American Truck of the Year Award
Winner: Motor Trend SUV of the Year
Winner: Automobile Magazine’s“All-Star”
2000 NISSAN FRONTIERAmerica’s 1st Crew Cab Compact Pickup
Photo: 2001 Super Charger model shown
Followed up by 1st Long Bed Compact Crew Cab in 2002
SALES TRAINING - SUZUKI
RETAIL EXPERIENCE & TRAINING
Restructured and Led Suzuki Sales Training & Consumer
Experience Programs Utilizing Innovative New Field Tools.
Results: Class-Leading Consumer Ratings.
Industry 1st Fully Customized iPad Sales Training App (03/2011)
#1 Non-Luxury Asian Brand in 2011 J.D. Power SSI
Buyer Survey
Kia
Mitsubishi
Mazda
Hyundai
Subaru
Honda
Nissan
Toyota
Scion
Suzuki
736
742
746
750
755
756
760
765
766
781
RETAIL EXPERIENCE & TRAINING
Thank You
Steve Younan