wordpress · top 10 reasons why wordpress is great for small businesses ... development of your...

WORDPRESS Top 10 Reasons Why It’s

Great for Your Small Business

Plus Key Web Trends for 2013

Presented by

www.CreativeMktgServices.com Creative Marketing Services, CMS

Victoria Byrne • President - Creative Marketing Services, CMS

• 15 Years Experience in Corporate & Small

Business Marketing

• Marketing Specialist & Strategist

• Constant Contact Authorized Local Expert

ABOUT YOUR PRESENTER

CMS is a Full Service

Marketing Agency

Specializing in

Strategic Planning &

Internet Marketing

AGENDA

Key Web Trends for 2013

What is WordPress?

Top 10 Reasons Why WordPress is Great for Small Businesses

Website Best Practices

Case Studies

KEY TRENDS

MOBILE TRENDS

Approximately 75% - 80% of the

world’s population now has a mobile

phone¹

Smartphone sales to hit $1 Billion

for the first time in 2013²

¹ Source: Mashable 7/17/2012

² Source: The Guardian 1/6/2013, Study by Deloitte

³ Info-graphics by Go-Gulf

MOBILE TRENDS

By 2015, mobile Internet usage will surpass desktop usage.

¹Source: Constant Contact

MOBILE TRENDS

84 % of users use their Smartphone

for browsing the internet¹

¹Source: Go-Gulf

MOBILE TRENDS

MOBILE DEVICES

TOP WEB TRENDS

TOP WEB TRENDS FOR 2013

Responsive Website Design

• Website “responds” to the size of

screen being displayed on

• Single design will work on ALL

devices!

• Eliminates need for secondary

“mobile” version of website

*Mashable predicts 2013 will be the year of Responsive Web Design

Video, Video, Video

Lower barriers to entry:

• More cost effective

• Accessibly to sophisticated

editing software

Info-graphics by JenChicago

Video, Video, Video

• Video can increase the chance of a

front page Google result by 53x

with proper optimization¹

• Video results appear in close to

70% of the top 100 listings²

• Video now accounts for 50% of

traffic on wireless networks³

¹ Source: Forrester, 2012

² Source: Marketingweek 2012

³ Source: Bytemobile 2012

Info-graphics by JenChicago

The End of Flash

• Adobe Flash is a thing of the past

• HTML 5 can create dynamic

layouts

• Flash is not supported by Apple

devices or Android and IE 10 will

have limited support

WordPress

• One of the fastest growing website and

blog platforms in the world

• Incorporates customizable “themes”

and thousands of compatible plug-ins

• Supports future online growth and

development of your business

• Includes Responsive website design

themes

WHAT IS WORDPRESS?

“WordPress is a free, web-based software platform that

anyone can use to build and maintain a website or blog.”

(It’s not just a blogging tool anymore…)

WordPress Elements:

• Themes

• Plugins

• Widgets

• Blogging

• SEO Friendly

WORDPRESS STATS

As of 2012, estimates are that 25% of all

websites are published with WordPress.

WordPress is responsible for 14.7% of the

top million websites worldwide

* source: Lorelle on WordPress March 2012

WORDPRESS STATS

* source: WordPress.com

WEB SEARCH TRENDS

* source: http://trends.builtwith.com/cms May 31,2013

WHY WORDPRESS?

Power and Flexibility

WordPress powers:

Websites

News sites

Magazines

Communities

Intranets

E-commerce

and more!

WHO USES WORDPRESS?

The New York Times

Harvard Law School

People Magazine

MTV Newsroom

Ben & Jerry

Small Businesses Just Like You!

WEBSITE = ONLINE HUB & FOUNDATION

Website

Social Media

Email Marketing

PPC Directories

PR/Article Marketing

WORDPRESS…

TOP 10 REASONS WHY IT’S GREAT

FOR YOUR SMALL BUSINESS

It’s not just for blogging anymore…

#1: COST EFFECTIVE

WordPress is an

open source code

that is FREE.

Platform that supports

blogs AND websites

Options include FREE

hosting of blog

(www.wordpress.com)

and website applications

to download

(www.wordpress.org)

#2 CAN EASILY GROW & EXPAND

WITH YOUR BUSINESS

Based on your budget,

you can start very

basic and easily

• Pages

• Articles

• Photos

• Videos

• Features

• Functions

• Etc…

#3 CAN DO IT ALL

Blogging

#3 CAN DO IT ALL

Event Calendar

Event Registration

#3 CAN DO IT ALL

Shopping Carts

#3 CAN DO IT ALL

Photo Gallery

Video Library

#3 CAN DO IT ALL

Constant Contact Plug-in

#3 CAN DO IT ALL

Coupons

Memberships

Community Forums

…the list goes on & on

#4 GREAT CONTENT MANAGEMENT SYSTEM GIVES YOU CONTROL OVER YOUR WEBSITE

#5 EASY TO USE

Maintain, Manage & Update Your Own Website

#6 AMAZING PLUG-INS

Yoast WordPress SEO

#6 AMAZING PLUG-INS

Google Analyticator

Akismet

#6 AMAZING PLUG-INS

Testimonials

#6 AMAZING PLUG-INS

Gravity Forms

Event Espresso

plus many more…

Close to 25,000 Plug-ins!

#7 1,000’S OF THEMES TO CHOOSE FROM

Buy Design Themes

Search by industry

Provide a great starting point

Can be customized by web programmers

THEMEFOREST

RESPONSIVE WEBSITE DESIGN

Restaurant

e-commerce

Non-profit

Vacation Rental

#8 CUSTOMIZE DESIGN

No longer looks like a blog

Customize your website to

reflect your branding

Salutation Theme:

Before & After

#9 SEARCH ENGINE FRIENDLY ADVANCED SEO TOOLS

Google crawls WordPress a lot therefore

sites using WordPress platform tend to

rank well in search results.

#9 SEARCH ENGINE FRIENDLY ADVANCED SEO TOOLS

WordPress platform is Very

Search Engine Friendly :

• Ability to easily update/add content

to sites regularly

• Search Engines like to see fresh,

relevant content

• SEO Plug-ins

• Google XML Sitemaps

• Easily come up with inbound links, track-backs, submit

comments which help improve page rank = increase traffic

Flexible/easy-to-edit makes it a top choice among other

platforms

#10 GREAT MULTI-MEDIA SUPPORT

Flexibility to edit the

appearance/ Media Library

Easily add:

Slide Shows

Images

Embed Videos

Audio Files

PDF Documents

Insert

Google Maps

Google Calendar

Google Docs

WORDPRESS RESOURCE

www.wordpress.org

CMS WEBSITE PLATFORMS CONTENT MANAGEMENT SYSTEM

CMS # of themes # of Plugins % of Websites

(out of top

million)

Average

Setup and

Customiza-

tion Cost

Avg. Monthly

Maintenance

Ease of

Installation

# of Facebook

WordPress 1,392 25,000 14.3% $250 -

$250 Easy 268,038

Joomla! Unknown 7,608 2.7% $2k - $20k $500 Moderate 44,266

Drupal 885 8,039 1.6% $5k - $50k $1,500 Difficult 19,716

Source: Devious Media 2011

WEB BEST PRACTICES

WEBSITE BEST PRACTICES

Clear & Concise Positioning Statement

Include Call to Action

Phone Number Upper Right Hand Corner

Less is More (Balance Content & Images)

Visible Social Media Buttons

Email Sign Up

Feature Recent Blog Post

Fresh & Consistent Content

Address: Why Should I Care?

Install Google Analytics – It’s FREE

CASE STUDIES

WEBSITE OPTIMIZATION + BRANDING

Cal Adventures

Before After

California Boiler

Before After

The Legal Guardian

Before After

The Law Office of Veronica Guzman: Bi-lingual Site

Before After

SIGN UP FOR THE

CMS EMAIL NEWSLETTER

CMS to 42828

www.CreativeMktgServices.com

You will learn:

• Why WordPress is so popular for business websites & blogs

• How to set up web hosting

• How to install WordPress in 5 minutes

• How to choose the right theme

• How to update & manage your blog or website

• Top 10 Must Have Plugins

• Helpful WordPress Resources & Tips

• How to measure & track results with Analytics

• Hands-on 1.5 - 2.0 Hours

Lunch is Included

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