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WORDPRESS Top 10 Reasons Why It’s

Great for Your Small Business

Plus Key Web Trends for 2013

Presented by

www.CreativeMktgServices.com Creative Marketing Services, CMS

Victoria Byrne • President - Creative Marketing Services, CMS

• 15 Years Experience in Corporate & Small

Business Marketing

• Marketing Specialist & Strategist

• Constant Contact Authorized Local Expert

ABOUT YOUR PRESENTER

http://www.creativemktgservices.com/

CMS is a Full Service

Marketing Agency

Specializing in

Strategic Planning &

Internet Marketing



AGENDA

Key Web Trends for 2013

What is WordPress?

Top 10 Reasons Why WordPress is Great for Small Businesses

Website Best Practices

Case Studies

Q&A



KEY TRENDS




MOBILE TRENDS

Approximately 75% - 80% of the

world’s population now has a mobile

phone¹

Smartphone sales to hit $1 Billion

for the first time in 2013²

¹ Source: Mashable 7/17/2012

² Source: The Guardian 1/6/2013, Study by Deloitte

³ Info-graphics by Go-Gulf



MOBILE TRENDS

By 2015, mobile Internet usage will surpass desktop usage.

¹Source: Constant Contact



MOBILE TRENDS

84 % of users use their Smartphone

for browsing the internet¹

¹Source: Go-Gulf



MOBILE TRENDS


MOBILE DEVICES




TOP WEB TRENDS



TOP WEB TRENDS FOR 2013

Responsive Website Design

• Website “responds” to the size of

screen being displayed on

• Single design will work on ALL

devices!

• Eliminates need for secondary

“mobile” version of website

*Mashable predicts 2013 will be the year of Responsive Web Design




Video, Video, Video

Lower barriers to entry:

• More cost effective

• Accessibly to sophisticated

editing software

Info-graphics by JenChicago




Video, Video, Video

• Video can increase the chance of a

front page Google result by 53x

with proper optimization¹

• Video results appear in close to

70% of the top 100 listings²

• Video now accounts for 50% of

traffic on wireless networks³

¹ Source: Forrester, 2012

² Source: Marketingweek 2012

³ Source: Bytemobile 2012

Info-graphics by JenChicago




The End of Flash

• Adobe Flash is a thing of the past

• HTML 5 can create dynamic

layouts

• Flash is not supported by Apple

devices or Android and IE 10 will

have limited support




WordPress

• One of the fastest growing website and

blog platforms in the world

• Incorporates customizable “themes”

and thousands of compatible plug-ins

• Supports future online growth and

development of your business

• Includes Responsive website design

themes


WHAT IS WORDPRESS?

“WordPress is a free, web-based software platform that

anyone can use to build and maintain a website or blog.”


(It’s not just a blogging tool anymore…)

WordPress Elements:

• Themes

• Plugins

• Widgets

• Blogging

• SEO Friendly


WORDPRESS STATS

As of 2012, estimates are that 25% of all

websites are published with WordPress.

WordPress is responsible for 14.7% of the

top million websites worldwide


* source: Lorelle on WordPress March 2012


WORDPRESS STATS


* source: WordPress.com


WEB SEARCH TRENDS


* source: http://trends.builtwith.com/cms May 31,2013


WHY WORDPRESS?

Power and Flexibility

WordPress powers:

Websites

News sites

Magazines

Communities

Blogs

Intranets

E-commerce

and more!


http://vip.wordpress.com/why-vip


WHO USES WORDPRESS?

The New York Times

Ford

Harvard Law School

People Magazine

CNN

MTV Newsroom

Ben & Jerry

Small Businesses Just Like You!



WEBSITE = ONLINE HUB & FOUNDATION

Website

Social Media

Email Marketing

SEO

PPC Directories

PR/Article Marketing

Blog



WORDPRESS…


TOP 10 REASONS WHY IT’S GREAT

FOR YOUR SMALL BUSINESS

It’s not just for blogging anymore…


#1: COST EFFECTIVE


WordPress is an

open source code

that is FREE.

Platform that supports

blogs AND websites

Options include FREE

hosting of blog

(www.wordpress.com)

and website applications

to download

(www.wordpress.org)


#2 CAN EASILY GROW & EXPAND

WITH YOUR BUSINESS


Based on your budget,

you can start very

basic and easily

add:

• Pages

• Articles

• Photos

• Videos

• Features

• Functions

• Etc…


#3 CAN DO IT ALL


Blogging


#3 CAN DO IT ALL


Event Calendar

Event Registration


#3 CAN DO IT ALL


Shopping Carts


#3 CAN DO IT ALL


Photo Gallery

Video Library


#3 CAN DO IT ALL


Constant Contact Plug-in


#3 CAN DO IT ALL


Coupons

Memberships

Community Forums

…the list goes on & on


#4 GREAT CONTENT MANAGEMENT SYSTEM GIVES YOU CONTROL OVER YOUR WEBSITE



#5 EASY TO USE


Maintain, Manage & Update Your Own Website


#6 AMAZING PLUG-INS


Yoast WordPress SEO


#6 AMAZING PLUG-INS


Google Analyticator

Akismet


#6 AMAZING PLUG-INS


Testimonials


#6 AMAZING PLUG-INS


FAQs


#6 AMAZING PLUG-INS


Gravity Forms

Event Espresso

Shopp

plus many more…

Close to 25,000 Plug-ins!


#7 1,000’S OF THEMES TO CHOOSE FROM


Buy Design Themes

Search by industry

Provide a great starting point

Can be customized by web programmers


THEMEFOREST




RESPONSIVE WEBSITE DESIGN




Restaurant




e-commerce




Non-profit




Vacation Rental


#8 CUSTOMIZE DESIGN


No longer looks like a blog

Customize your website to

reflect your branding

Salutation Theme:

Before & After


#9 SEARCH ENGINE FRIENDLY ADVANCED SEO TOOLS


Google crawls WordPress a lot therefore

sites using WordPress platform tend to

rank well in search results.

Why?


#9 SEARCH ENGINE FRIENDLY ADVANCED SEO TOOLS


WordPress platform is Very

Search Engine Friendly :

• Ability to easily update/add content

to sites regularly

• Search Engines like to see fresh,

relevant content

• SEO Plug-ins

• Google XML Sitemaps

• Easily come up with inbound links, track-backs, submit

comments which help improve page rank = increase traffic

Flexible/easy-to-edit makes it a top choice among other

platforms


#10 GREAT MULTI-MEDIA SUPPORT


Flexibility to edit the

appearance/ Media Library

Easily add:

Slide Shows

Images

Embed Videos

Audio Files

PDF Documents

Insert

Google Maps

Google Calendar

Google Docs

+more


WORDPRESS RESOURCE


www.wordpress.org


CMS WEBSITE PLATFORMS CONTENT MANAGEMENT SYSTEM


CMS # of themes # of Plugins % of Websites

(out of top

million)

Average

Setup and

Customiza-

tion Cost

Avg. Monthly

Maintenance

Cost

Ease of

Installation

# of Facebook

Fans

WordPress 1,392 25,000 14.3% $250 -

$15k

$250 Easy 268,038

Joomla! Unknown 7,608 2.7% $2k - $20k $500 Moderate 44,266

Drupal 885 8,039 1.6% $5k - $50k $1,500 Difficult 19,716

Source: Devious Media 2011


WEB BEST PRACTICES

WEBSITE BEST PRACTICES


Clear & Concise Positioning Statement




Include Call to Action




Phone Number Upper Right Hand Corner




Less is More (Balance Content & Images)




Visible Social Media Buttons




Email Sign Up




Feature Recent Blog Post




Fresh & Consistent Content




Address: Why Should I Care?




Install Google Analytics – It’s FREE


CASE STUDIES

WEBSITE OPTIMIZATION + BRANDING

Cal Adventures

Before After


California Boiler

Before After


The Legal Guardian

Before After




The Law Office of Veronica Guzman: Bi-lingual Site

Before After



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