wordpress and pardot: the world’s newest power couple

The World’s Newest Power Couple Cliff Seal UX Designer & Resident WordPress Nerd

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Who’s this guy?

NERD.

Open Source vs.

WordPress.com

So, why WordPress?

WordPress powers 22% of new active websites, and 14.7% of the “top 1 million”.

WordPress Now Powers 22 Percent Of New Active Websites In The U.S. TechCrunch

WordPress Dark Matter

54.7% of the 1 million most visited sites

(that run on a CMS) run WordPress.

Usage of content management systems for websites W3Techs WordPress Dark Matter

Joomla!   Drupal  

Staying Power Community Plugins &

Themes

Ah, yes. WordPress.

Tracking Code Forms Dynamic

Content

Tracking code implemented.

Relevant Content

Marketing By Stage

0-9: Greet

10-70: Nurture

71-100: Sell!

A Quick Note on Caching

Holy $%!#, WordPress!

0-9: Greet

10-70: Nurture

71-100: Sell!

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[myna uuid="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d" link="http://pardot.com" newwin=true]Default Content[/myna] <a href="http://pardot.com" rel="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d" target="_blank" class="mynaSuggest"> Myna Suggestion (which replaced Default Content) </a>

The Best Boyfriend

Ever

@cliffseal