wordcamp: repurposing content workshop

REPURPOSING CONTENT

Better LeadGeneration

IncreaseAuthority

ReinforceMessage

Be Seen OnNew Platforms

Improve YourSite's SEO

Reach NewAudiences

re ·pur ·poserēˈpə rpəs/

verb

to adapt for use for a completely new purpose

Salma Jafri, blogger &marketerPROMOTE MORE

CREATE LESS

SearchEngineWatch.com

REPURPOSING CONTENT

Reach New Audiences

Reach New AudiencesImprove Your SEO

Reach New AudiencesImprove Your SEOIncrease Your Authority

Reach New AudiencesImprove Your SEOIncrease Your AuthorityReinforce Your Message

Which of My PostsShould I Repurpose?

Which of My PostsShould I Repurpose?

They're evergreen.

Which of My PostsShould I Repurpose?

They're evergreen.They're popular.

Google AnalyticsDashboard for WP

Which of My PostsShould I Repurpose?

They're evergreen.They're popular.They're high-quality.

7 Ways to Repurpose1. Turn a Blog Post Into a Series.

7 Ways to Repurpose1. Turn a Blog Post Into a Series.

Great for List Posts"5 Tips to Use Twitter For Business" Tip #1 = One Blog Post Tip #2 = Another Post, etc.

Just add a little more content & new images!

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.

Kindle Direct Publishingkdp.amazon.com

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.

MailChimp.comMailPoet Plugin

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.

Create One Pinboard for Each Category on Your Blog

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Facts, Quotes or Stats Into Graphics.

canva.com

Quote Put On a Twitter Graphic

Use Canva.com to create these!

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Turn Facts or Stats Into Graphics.6. Create a YouTube Tutorial.

7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Turn Facts or Stats Into Graphics.6. Create a YouTube Tutorial.7. Refresh and Republish Old Posts.

ACTION STEPS:Install Google Analytics on your site.Find your most popular blog posts.Select 3-5 of your favorites.For each post, brainstorm all ofrepurposing strategies you could use.Decide on at least 2 different waysyou will repurpose each blog post.Add these to your editorial calendaror to-do list and DO THEM!

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