wordcamp ny: blogs and making it into the big leagues

Blog Draft DayMaking it into the Big Leagues

Aaron Brazell :: Creative Commons Attribution-Non Commercial

That’s cool, but why are you here?

Challenges facing

Bloggers•Marketing•Message•Brand

Marketing

Social Media Marketing

Am I connecting with ACTUAL people?

Technosailor.com Stats

8.68% are return visitors!!!

Converting Drive-bys

• Evergreen

• Related Content

• Findability

Converting Drive-bys (con’t)

• Remember that readers don’t care about you. They care about what you can give them.

• Use stats. Read stats. Understand stats.

• Give readers what they want

Message

Know Your AudienceAm I giving them what they are asking for in a consistent and expected way?

Scoble’s Starfish Theory

Brand

Protecting BrandIs my brand controlled by me or my

fans, customers or readers?

Knights of the Round Table

Doug HaslamPersonal brand and professional

brand are intertwined. Any communications an employee

makes, whether on behalf of the company or not, affects the

company brand in ways small and large.

Cathryn HrudickaA brand is more than an identity or logo. It is the sum total of how

you communicate in writing, design and graphics, audio,

video, print collateral, online, in your blog, everything.

Marshall Kirkpatrick

The word brand has negative connotations for me, but let’s

pretend it doesn’t for the moment. If your brand is all based in the reality of your actions, then you

should have enough staff capable of acting that way and who are

actively engaged in social media.

Marc OrchantI think that the key to brand

protection is earning the trust (or loyalty if you prefer) that can

only come from an established pattern of delivering on promises

made. These companies promote... me as an evangelist

Brian SolisIn the era of social media,

companies have no choice but to relinquish control, somewhat, to those who choose to discuss it openly in public forums that

are... Actively contributing to the extensive influence enabled by

social media.

Thank You!Aaron Brazell

aaron@technosailor.comhttp://technosailor.com

Credits

• Marketing Slide Picture by Dave Boudreau

• Brand Slide Picture by bawoodvie

• Doug Haslam photo by Nevon

• Cathryn Hrudicka and Marshall Kirkpatrick photos by Randy Stewart

• Marc Orchant and Brian Solis photos by Brian Solis

• All photos used under Creative Commons