wordcamp 2010: why we turned office into a game
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Why we turned Microsoft Officeinto a Game.
WordCamp 2010
1. Holes in UX 2. Game Mechanics
3. Ribbon Hero 4. Your Blog is a Game
1. Holes in UX 2. Game Mechanics
3. Ribbon Hero 4. Your Blog is a Game
Expert
Beginner
Intermediate
Lesson: Users hate and fear complexity
Simplify
Hide
Chop
Actual User Behavior
Crazy people
Cultural Explosions
Corporate bloggingNews blogs
As the years go on…
PR Blogs
Small Business Blogs
Gossip blogs
Political Blogs
Book Authors
FailBlogs
9432WordPress Plugins
Everyone is using a different 10%
iRock
This is not our user
This is our user
Deep mastery is fundamental to humanity
How do we build deep tools that unleash immense human
potential?
1. Holes in UX 2. Game Mechanics
3. Ribbon Hero 4. Your Blog is a Game
Games turn learning into delight
Exploratory Learning
1. Model
2. Tools
3. Action4. Rules
5. Stimulus
Model
Mario?
Tools
Controller
Action
Press Button
4. Rules
Event, Physics
5. Stimulus
It Moves
Model
Mario?
Tools
Controller
Action
Press Button
4. Rules
Event, Physics
5. Stimulus
It Moves
Model
Mario?
Tools
Controller
Action
Press Button
4. Rules
Event, Physics
5. Stimulus
It Moves
Model
Mario?
Tools
Controller
Action
Press Button
4. Rules
Event, Physics
5. Stimulus
It Moves
Model
Mario?
Tools
Controller
Action
Press Button
4. Rules
Event, Physics
5. Stimulus
It Moves
Model
I can Jump!
Tools
Controller
Action
Press Button
4. Rules
Event, Physics
5. Stimulus
It Moves
Skill Atom
Jump
Jump
Skill Tree
Kill Goomba!
Collect Mushroom
Kill Turtle
Jump on Platform
Moving Platform
Architecture for Learning
More to learn from Games
30 years of design lessons
1. Holes in UX 2. Game Mechanics
3. Ribbon Hero 4. Your Blog is a Game
The Problem
• Millions of users.
• Dozens of unique communities with using a different 10%
• Reorganizing only gets you so far.
Results
• Game need work: Only 3.5 out of 10 for fun.
• Great Help: Given the choice between tradition Help and playing a game, users pick the game almost every time.
Lessons
• If you do a crappy job and people still think the result is amazing, you are onto something.
• If this can work with Word, it can work with almost anything.
1. Holes in UX 2. Game Mechanics
3. Ribbon Hero 4. Your Blog is a Game
Blogs are already a game
Model What is a good
post?
Tools: WordPress
ActionWrite a post!
RulesHTML, JS, RSS
StimulusComments and
Stats
Conclusion
• Human beings are full of vast potential
• Build software that enables mastery
• Simplicity is a start, not the solution
• Game design creates curious, delighted users
• Build architectures of playful learning into our software
Questions?
Emaildanc@lostgarden.com
EssaysLostgarden.com
Ribbon Herohttp://www.officelabs.com/ribbonhero
Appendix
Stuff I couldn’t fit in the main presentation
Meaningful Software Lasts
Tyrian (1997)
Anark Studio (2000)
Microsoft Word (1982)
Wordpress (2003)
Increase Accessibility
Increased accessibility
Modularity
Reduced Scope
* Eventually you need to put them back.
Layering
Rote Learning vs. Exploratory Learning
Game Learning Rote Learning
Success and Failure Teaches Success only
Repeated Patterns Do it once
Wisdom Book Learning
Delightful Dull
Elder Game
Intro / Tutorial
Progression Game
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