woocommerce fundamentals

WooCommerce Fundamentals

Jonathan Perlman

@jpurpleman

https://www.jpurpleman.ca

About me

• Canadian, eh! Montreal, Quebec

• Senior web developer at Dawson College

• Teacher at Dawson College’s CTD ( non-credit )

• WordCamp speaker

July 15, 2017 WPCampus 2017 | https://www.jpurpleman.ca

Agenda

• What is E-Commerce?

• E-Commerce platforms

• Installing WooCommerce

• Theme Selection

• Adding products

• Extension eco-sytem

• Selling Products

• Security and Hosting

• Final Thoughts

8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

What is E-Commerce?

E-Commerce Solutions

WooCommerce42%

Shopify6%

Other52%

WooComerce Pros

• Easy to add-on if you're already using WordPress

• Free plugins if you need basic store functionality

• Yearly costs for advanced features and capabilities

• Community supported

• You own all of your data

• Multi-lingual support with a plugin

WooComerce Cons

• Bigger learning curve and overhead if you're starting from scratch.

• Community supported

• SSL certificate setup

• Take measures to secure your site

Shopify Pros

• Hosting and SSL certificate included

• Includes marketing and promotion tools

• Modern-looking, easy to use admin area

• Customer support

Shopify Cons

• Lacking multi-lingual support

• Pricing model for bigger stores with more requirements

• Higher monthly costs

• Your order and customer data is locked-in if you decide to leave

• One Shopify site per currency for optimal pricing

Installing WooCommerce

https://docs.woocommerce.com/

Theme Selection - StoreFront

Store Front Child Themes

Adding Products

Product Types• Simple

• covers the vast majority of any products you may sell.

• Grouped• a set of six drinking glasses.

• Virtual• one that doesn’t require shipping

• Downloadable• digital album, PDF magazine, or photo.

• External or Affiliate• one that you list and describe on your website but is sold

elsewhere.

• Variable• a t-shirt available in different colors and/or sizes.

Inventory

Shipping

Linked Products

Attributes

Advanced

Product Page

Extension eco-system

https://woocommerce.com

https://wordress.org

https://ignitewoo.com

https://skyverge.com

Selling Products

Payment Gateway

Shipping

Managing Orders

Reports

Security and Hosting

Security

• SSL Certificate• https://letsencrypt.org/

• Use a reputable host

• Keep everything updated

• Never Store Credit Cards

Hosting

http://2016.wooconf.com/videos/

Final Thoughts

Uniform and professional pictures

Privacy Policy & Terms and Conditions

Questions?Feedback is always appreciated!

http://buff.ly/2wQVRDj

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