women’s fashion retailer grows online traffic by 250% with rio seo local

SEO AUTOMATION SOFTWARE

WEBINAR SERIES #localsearch

@Rio_SEO

Rand Schulman

Digital Pioneer – Web Analytics – Co founder WAA

Founder of Web-Analytics company, Keylime Software, later acquired by Yahoo

Lead marketing and products at Webtrends & WebSideStory

Published Academic & Strategic Advisor

Speaker Intro

Search: The Rules Have ChangedLocalized Search, Social Influence, Competition

Geo Tracking Technology

Keyword SaturationLocalized Search Results

Organic, Local, Social

Social Influence in Local Results

Localized Sharing Impact

Manipulation of SERPS with Social Graphs from Facebook, Google+, etc

Online To Offline Influenced by Social MediaSocial Media Factors Impact On Search Relevance

Store Locators Provide REAL Value for RetailersLocal Success For Large National Retailers

30

Increase in AverageOrder Value after Launch

%

charming charlie Success Off The Charts!Amazing Results from Local Search Across Entire Network

1st Page Search Results for “Fashion Accessories” across Major Search Engines

Bill Connard

VP, Local Search Solutions, Rio SEO

Founder & CEO – Top Local Search, Acquired by Rio SEO

Local Search Expertise Since 1999

Speaker intro

Rio Local Search CMS Makes It EASY!

Centralized Local Business Information Management

Complete Multi-Location CMS

System

Manage & Update All Local Data

Multi-Location Update In One Click

Promotion System Built-In

Local SEO Automatically Applied

Export, Distribute, Claim

5 Steps To Maximize Local & Mobile SearchThe Perfect Recipe for Local Search Success

3

4

Build Local Landing Pages

Build Mobile Landing Pages

Best Practice Local SEO

Claim & Optimize Map Listings

Validate & Verify NAP on Information Services & Directories

Optimized & Enhanced Local Presence

Distribution of Local Information for Data Fidelity

Claim Listings on Google+ Local, Bing Maps & Yahoo Local

Optimized Bulk Feeds for ALL Local Business Information

Hundreds of Relevant Local Back-Links from IYP Directories

Custom Bulk Feed Management

Get Found on Map Apps

Kim LaFleur

Vice President of eCommerce, charming charlie

Proven executive manager with a strong technical background

Speaker intro

Charming Charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that’s been helping women find their fabulous since 2004. And while our accessories have women turning heads around town, we’ve been turning a few ourselves around the industry. Winner of several awards over the past few years, Charming Charlie has been recognized for leading a retail revolution.

Highly Optimized For Organic & Local ResultsNon-branded search “fashion accessories + city”

Organic

Maps

Non-Branded Local Search

Multiple 1st Page Positions

Top Organic Result

charming charlie Map Listings

Direct Link to Local Store Page

Nationwide charming charlie SERP Success1st Page Positions Across Organic & Local Search

Growth in 1st Page Positions in 90 Days

5X

Local is Mobile! Thinking Mobile First...

Haven’t Gone Mobile? Think Again...

355 Traffic from

MOBILE & Tablets

%

Of Mobile traffic Are New Visitors

/4

Flexible & Optimized Local Landing PagesLocal Data Management & Location Specific Analytics

Customizable Local Headlines & Copy

Update Local Business Data per

Location

Locally Targeted Promotions & Coupons

Ability to Insert Local Store Images

Localized Sharing on All Pages

Publish Changes Near Real Time!

Before & After....Locally OptimizedDesigned to Grow with Your Business

SEO AUTOMATION SOFTWARE

Questions?

Rand Schulmanrand@schulmanthorogood.com

Bill Connardbconnard@rioseo.com