winning by giving nick davies neighbourly

NICK DAVIES@NickSDavies @nbrlyuk #winningbygiving

Nick DaviesNeighbourly.com

Building a stage for collaborative action

@NickSDavies | @nbrlyuk | #winningbygiving

Life is local

Rising costsof social care

Real-termbudgetreductions

@NickSDavies | @nbrlyuk | #winningbygiving

“I like companies that involve themselves in the local community”

%93“I am more likely to buy brands that give something back to the local community”

%84Source: Newspaper Society/Loving Local Survey 2011 @NickSDavies | @nbrlyuk | #winningbygiving

@NickSDavies | @nbrlyuk | #winningbygiving

“Our market research is telling us that consumers are making a shift. A shift from focussing solely on “MY world” – their immediate family, through to ‘our’ world with villages and communities, to thinking about – and caring about – “THE world”.

@NickSDavies | @nbrlyuk | #winningbygiving

collaborative action

companiesSEARCH

weMATCH

projectsSHARE

@NickSDavies | @nbrlyuk | #winningbygiving

Communities startprojects and tell theirstory

Others join in andthe word spreads

As more peoplediscover neighbourly, more projects getstarted

Communities create projects…

@NickSDavies | @nbrlyuk | #winningbygiving

Share your projectthrough social media – Facebook, Twitterand LinkedIn

Endorsementenables companiesto see the projectis real, and theneed is real.

… then share to create ‘digital noise’

@NickSDavies | @nbrlyuk | #winningbygiving

Organisations explain what they’re looking for…

… and use search tools to find good matches

@NickSDavies | @nbrlyuk | #winningbygiving

collaborative action

@NickSDavies | @nbrlyuk | #winningbygiving

@NickSDavies | @nbrlyuk | #winningbygiving