will ‘new’ distribution models grow the market? · launching a new distribution channel –d2c...
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‹#›VITALITY.CO.UK/LIFE
Will ‘new’ distribution
models grow the market?
PROTECTION REVIEW 2015
Kelly Thomas – Head of Marketing
Launching a new distribution channel – D2C
£
£
Objective: Deliver additional revenue to the business (based on a ROI model)
3
Price
Customer
Product BrandChannel
Benefits Benefits
Brand - standout
Advised sale
VITALITY.CO.UK/LIFE
Insert
Vitality TV ad – Jonny 2015 (40 sec)
7
Building a brand
Brand response
8
Sponsorship and advertising
4
Direct to Consumer (APE)
2015
Results
All Channels (APE)
9
Direct to Consumer (Leads)
20152014
VITALITY.CO.UK/LIFE
THANK YOU
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