‹#›VITALITY.CO.UK/LIFE

Will ‘new’ distribution

models grow the market?

PROTECTION REVIEW 2015

Kelly Thomas – Head of Marketing

Launching a new distribution channel – D2C

£

£

Objective: Deliver additional revenue to the business (based on a ROI model)

3

Price

Customer

Product BrandChannel

Benefits Benefits

Brand - standout

Advised sale

VITALITY.CO.UK/LIFE

Insert

Vitality TV ad – Jonny 2015 (40 sec)

7

Building a brand

Brand response

8

Sponsorship and advertising

4

Direct to Consumer (APE)

2015

Results

All Channels (APE)

9

Direct to Consumer (Leads)

20152014

VITALITY.CO.UK/LIFE

THANK YOU