wild tales

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Wild Tales (Sony Pictures Classics)

Online Marketing/Social Media DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for WILD TALES. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Retail Partnership – With 3 Argentine restaurants in L.A.

The campaign has 1,405 clicks (includes 1,274 bitly clicks), 8,804 content related page views and 58 social media interactions to date.

Retail Promotion #1

Retail Promotion #2

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 428K+ to date. Clicks – 115 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Banner Ad Tracking

Dedicated Email #1 Delivered – 32K+ Opened – 3,000

Dedicated Email #2 Delivered – 76K+ Opened – 1,050

Campus Circle

Newsletter #1 Emails – 21,687 Opens – 1,689

Weekly Newsletter Campaign Clicks– 16

Calendar Listing

Page Views – 141

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 172

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Sweepstakes Page #1

Page Views– 1,155 Entries – 516 to date SM Interactions - 40

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Sweepstakes Page #1

Page Views– 1,192 Entries – 570 to date SM Interactions - 18

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status