wild tales
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Wild Tales (Sony Pictures Classics)
Online Marketing/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for WILD TALES. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Retail Partnership – With 3 Argentine restaurants in L.A.
The campaign has 1,405 clicks (includes 1,274 bitly clicks), 8,804 content related page views and 58 social media interactions to date.
Retail Promotion #1
Retail Promotion #2
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 428K+ to date. Clicks – 115 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Banner Ad Tracking
Dedicated Email #1 Delivered – 32K+ Opened – 3,000
Dedicated Email #2 Delivered – 76K+ Opened – 1,050
Campus Circle
Newsletter #1 Emails – 21,687 Opens – 1,689
Weekly Newsletter Campaign Clicks– 16
Calendar Listing
Page Views – 141
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 172
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Sweepstakes Page #1
Page Views– 1,155 Entries – 516 to date SM Interactions - 40
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page #1
Page Views– 1,192 Entries – 570 to date SM Interactions - 18
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status