widening digital participation co-design... · widening digital participation . how partnership and...

Widening Digital Participation

How partnership and co-production with users is helping us to design more inclusive services

Nicola GillProgramme Lead, NHS Digital@ngill10 #nhswdp

Digital inclusion…why’s it important?• Enables individuals to get information online, increasing their

ability to self-care and reducing pressure on frontline services.• Reduces inequalities by opening up access to information and

services to all• Offers more choice and convenience to people on their terms• Digital services can be a better experience • Cuts healthcare costs by steering patients towards more

economical digital alternatives • Helps people to find work and education opportunities as well as

overcoming loneliness and isolation

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The problem…

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Access

Skills

Confidence

Motivation

Just some of the barriers..

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What we’re doing at NHS Digital…

• Design for inclusion first• Learn more about needs & barriers and try

new approaches that fit into people’s lives• Share our standards, toolkits & guides• Build digital inclusion capability locally• Cross sector partnership

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Learn more about needs..• 20 Digital inclusion pathfinder/testbed projects• Cross sector hyper local partnerships • Learning more about needs & barriers• Creating solutions that fit in peoples’ day to day

lives - ‘go where they go’• Use local infrastructure where possible • Try new things – fail – iterate• Develop ‘How to’ guides• Share & scale what works

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Digital-health-lab.org

7www.digital-health-lab.org

NAILSEA

Can a physical space in the centre of a community improve

access and use of digital health tools and services?

Our goals….• Combat isolation• Increase patient activation• Act as a focal point of all local activities (both

physically and digitally)• Build community engagement in health and social

inclusion• Build a strong digital health champion network from a

wide ranging background

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Digital diabetes support group

The model..

• Partner & co-design with the community• A physical space in the community where

people go• Coffee and a chat - ‘don’t say digital’!• Social prescribing• Digital champions/ volunteers from the

community• User-led and owned

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The impact…

• Over 220 in-depth case studies of people who were support with managing and improving their health conditions – diabetes, dementia, anxiety.

• Increased use of online digital services• The hub is now thriving community space • A legacy network of 22 digital champions (a

successful inter-generational model)• NHS Digital will roll out 6 further hubs

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https://digital-health-lab.org/nailsea

Soon to be a Digital Leaders Award winner!

What have we learnt?

• Go to where people are• Work with them & the people who know them the

best• Co-design – discovery to live & beyond• Build solutions that fit into our day to day lives• Use existing tools and resources where possible• Outcomes first, then digital (theory of change)• Watch your language 18

Don't

• Make it complicated • Make assumptions• Make it expensive (for scale)• Be afraid to say ‘this is not working’• Forget to gather evidence & measure

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What’s next?

Digital Inclusion Guide for Health & Care V2

21https://digital.nhs.uk/about-nhs-digital/our-work/digital-inclusion

6 new Digital Health Hight Street Hubs

– The Wirral– Blackburn– Staffordshire– NW London– Middlesbrough – Newcastle

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What you can do

• Be a digital inclusion advocate in your organisation – are we reaching excluded people? Can we do more?

• Be a champion of co-design – do you have a PPI or co-design strategy?

• Use and promote the digital inclusion guide & toolkit

• Connect with or set up a digital health hub in your area

• Email me if you want to talk more!23

Thank You@ngill10#nhswdp

Nicola.gill9@nhs.net